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Home Media Magazine | Panasonic Exec: Blu-ray at Center of HD Universe

Quote:
HM: What’s your fourth-quarter prediction for Blu-ray?

Tsuyuzaki: Tremendous success. From a hardware point-of-view, I think there will be 20 million Blu-ray devices sold due to Sony’s PlayStation 3, players and laptops, which are an underserved area. As we transition toward HD, Blu-ray is going to complete the whole experience. It is inescapable.

Very interesting comment I would say.

Quote:
HM: Is BD Live the killer app to fuel Blu-ray adoption in the United States?

Tsuyuzaki: I wouldn’t call it the killer app. There are two types of Blu-ray. The profile 1.1 is so-called bonus view [picture-in-picture], which is for people who like the basic playback experience of DVD. The profile 2.0 BD Live is really another world on top of Blu-ray. Some people want it, some people don’t want it and others are trying to figure out what they want to do with it.

BD Live is a universe and not an application.

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