Re: F.W. Murnau / Frank Borzage box set from Fox
Quote:
|
Originally Posted by BradleyS
I'm not boycotting out of any moral outrage; like most people, I have a limited income and dropping $170 on this DVD boxed set isn't worth it. I love film, I'm a fan of Murnau and Borzage, but I've got copies of some of these films already and others I can rent. I could justify buying the Ford set when it was available on B&N for $90, but Fox has overpriced this set, in my opinion - far fewer films than Ford at Fox for nearly the same price.
|
Not buying it beacause one can not fit it into one's budget is an entirely valid point. (My discretionary income, like most people's, is limited also, but what I choose to spend it on is, well, up to my discretion.) My point was that not buying it because it will force Fox to release cheaper boxes was an unrealistic expecation. I would love it to happen, I just don't believe it will.
Quote:
|
Originally Posted by BradleyS
I appreciate your enthusiasm to see these great films, but if the set cost $500, would you still be excited about the "opportunity" to buy it?
|
Like everything, there are limits. What exactly these are are up to the individual. I've paid $40 for Criterions. Would I pay an average of $50 a film or more? Depends on the level of my desire and the film itself. Release "Chilly Scenes of Winter", or any of the other of my top ten at a high price, see me jump.
Quote:
|
Originally Posted by BradleyS
Your notion that the box is for "connoisseurs" is correct, but that's also exactly the kind of marketing logic used by companies to get consumers to overpay for something. ("Be part of an elite group! Only real cinephiles love film so much that they're willing to buy this!") etc.
|
I understand your point on how advertising wants to make the person who buys their product feel special, But that's marketing stuff that I care less than two whits about. As I said in my last post how many consumers have even heard of Borzage or Murnau? If Fox weren't releasing the box, I would still consider them artists that connosieurs are more likely to search out rather than the general populace.
Quote:
|
Originally Posted by BradleyS
Arguing that this box is a good deal when you consider triple-dips is also pretty weak -- just because they screw me with triple-dips, that means it's OK when they gouge me with an overpriced box set?
|
That wasn't my argument. My argument was that people (including myself) triple dip on individual movies, thereby spending a lot on what basically boils down to the same product (with improvements, sometimes substantial, but nonetheless.) Does this mean this is a good thing? Of course not. But people do do it. I was arguing equivalence, not whether it was cost-wise or not.
Quote:
|
Originally Posted by BradleyS
Fox certainly has a right to charge whatever they want, and they've obviously determined that these films will have very limited appeal (sadly), hence the high price. But remember, Fox isn't releasing this set out of altruism - it's designed as a big-ticket item to maximize profits. If you can afford it and are excited to buy it, that's cool, but someone can also pass up the "opportunity" to give Fox their money without worrying that he or she is inhibiting the release of any more classic films from the studio. Fox knows the value of its library, and they likely understand that the Murnau/Borzage set will sell less than the Ford set -- again, probably why it's more expensive.
|
Of course, Fox isn't a charity. And of course, one shouldn't view this as blackmail, or something of the sort ("You don't buy Borzage/Murnau, you don't get Kazan! Ha!") My two basic points are: 1) Boycotting this mainly because one thinks Fox will realize the Error of Its Ways, price-wise, is an unreasonable belief, and 2) it is reasonable to expect more obscure films (which probably need a lot more restoration work also) to cost more than the average run of the mill film. And I still hold to those beliefs.