Re: WHV Press Release: How The West was Won (DVD/Blu-Ray)+Western & Errol Flynn Class
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Originally Posted by Bill Huelbig
After the colossal flop of "The Assassination of Jesse James by the Coward Robert Ford", WB probably won't be making any new westerns for a while. I haven't seen it yet and I'm sure it's a fine movie, but we all know that money talks louder than anything else in Hollywood.
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That's true enough as a broad generalization, Bill, but it falls apart when you break it down. "The Assassination of Jesse James By the Coward Robert Ford" was deliberately slow and meditative. If it were a contemporary story taking place in the here and now, the box office result would be the same, assuming that Warner Brothers had marketed it the same way -- limited playdates, minimal promotion, etc. Everyone who caught up with the film sings its praises, but it was not easy to find.
In contrast, look at the popularity of the new 3:10 to Yuma. I hated the film personally, but it made a lot of money in theaters last year and is making money again on DVD.
Not all westerns have to be slow and meditative. Just look at the titles in this new box-set. Not a slow or meditative film in the bunch.
There's plenty of money to be made in westerns, providing you don't turn them into politically correct manifestos or mindless action movies. Audience demand for new westerns is very real in the USA between the major cities of Los Angeles at one end and New York at the other. This demand is not being fulfilled because of confusion within the industry. Writers want to write them, directors want to direct them, stars want to act in them, but there is resistance at the administrative level, who are simply out of touch and mis-informed about the viability of the genre. The orientation bubble is something you have to experience to appreciate.