to phase out all existing DVD catalog releases.
Let EVERY SINGLE TITLE that has been already released on DVD, go out of print within the next 2 years.
They need Blu-ray to become THE standard now. There is no way that can happen with all their titles available on inexpensive 'good enough' DVDs.
Because catalog product is seen as low profile, low performing, they can start here.
After that I would institute a planned moritorium (similar to Disneys paradigm) with every new to DVD release- of 12 months or less.
interestingly though, Sony is the only company with whom this strategy is incumbent. If I were Warner or anyone else, I would continue to exploit the penetration of the DVD format as much as possible, as long as possible.
For Sony, this is a much different story. If these two co-exist, Bd ultimately loses.
They won the war, now they have to prove they can win the peace- otherwise they are ultimately the ones that have been 'played'.
Let EVERY SINGLE TITLE that has been already released on DVD, go out of print within the next 2 years.
They need Blu-ray to become THE standard now. There is no way that can happen with all their titles available on inexpensive 'good enough' DVDs.
Because catalog product is seen as low profile, low performing, they can start here.
After that I would institute a planned moritorium (similar to Disneys paradigm) with every new to DVD release- of 12 months or less.
interestingly though, Sony is the only company with whom this strategy is incumbent. If I were Warner or anyone else, I would continue to exploit the penetration of the DVD format as much as possible, as long as possible.
For Sony, this is a much different story. If these two co-exist, Bd ultimately loses.
They won the war, now they have to prove they can win the peace- otherwise they are ultimately the ones that have been 'played'.
