Re: Breaking News!! Warner is soon to be Blu-Ray Exclusive!
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Originally Posted by Paul Arnette
And yet it has been widely reported that Best Buy has the most volume in terms of HDM sales. This is just another example of how the "HD enthusiast" differs from the "average consumer", and it reinforces my belief that everything that occurs this year in terms of HDM is driving toward eliminating as much HD confusion as possible for the "average consumer" come Q4 of 2008.
I have no doubt HD DVD will live the longest via the e-tailer, but, and I cannot stress this enough, all the shifting allegiances at the studio and retailer level have nothing to do with us, the HD enthusiast, and everything to do with spurring additional adoption. Notice the careful avoidance of the phrase "mass adoption". I do this because not only do I believe consumers as a whole are not ready to mass adopt this technology, but I also believe studios and retailers realize this as well.
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Paul: I completely get your latter point and agree that it will not be the "HD enthusiast" but the "average consumer" who will decide if, eventually, HD media becomes the format-of-choice.
I'm not sure I agree with your original premise, though. I don't see high volume at Best Buy--even though on-line prices might be lower as any barometer that can be determined with the classifications "HD enthusiast" or "average consumer."
I believe that people's shopping patterns are driven by their history, their financial situation and their personalities. They may buy a higher-priced DVD at Best Buy for any number of reasons: effective Best Buy advertising, the fact they don't buy things on-line, it was an impulse buy, a need for instant gratification, they don't comparison shop (by reading the Weekly RoundUp each week!

), they want to conserve time and engage in one-stop-shopping, money's no object, and the list can go on and on. And, these factors could form someone's decision whether they are a 50-year-old major HT enthusiast or a college kid who wants to pick up the latest National Lampoon release to watch on his laptop.
My point is that I think whether someone is an "HD enthusiast" or "average consumer", they can still be a discriminating shopper and make purchases based on a number of different rationalizations.
And, frankly, sometimes Best Buy's prices are high...and yet sometimes they have been running some pretty good deals on both SD and HD media (they have had their shares of BD BOGO sales, too).
Me? Only by good fortune do I have a BD player. On a limited budget, I choke when I see the prices of most BD discs vs. their SD counterparts. So, while I consider myself now an HD enthusiast, I have purchased the overwhelming majority of my BD discs in the "used" bins or at the BOGO sales...or the HTF's own "Software for Trade/Sale" forum.
Notice that in that last paragraph I used the word "most" in terms of the high price differential between a title's price on SD vs. BD. As I prepare the coming's week's RoundUp, I note that amazon.com has the following pre-order prices:
Monty Python's Life of Brian: SD-$16.99. BD-$19.95.
King of California: SD-$19.99. BD-$19.95.
I'm hoping that's a sign of good things to come.