Re: Breaking News!! Warner is soon to be Blu-Ray Exclusive!
For all those that might think that HDM is not doing too well and that there is a danger of HDM not surviving, here are some figures to ponder over.
NPD group hardware sales figures for HD players. *These figures DO NOT include PS3 sales*
December '07
Blu-ray = 115,132 (60.19%)
HD-DVD = 76,148 (39.81%)
Which means, that inspite of HD-DVDs far lower prices, they were still clearly outsold by Blu-Ray stand-alone players during the Holiday season sales and this was before Warner went Blu-Ray exclusive.
Week ending January 05, '08
Blu-Ray = 15,257 (51.17%)
HD-DVD = 14,558 (48.83%)
Post Warner announcement:
Week ending January 12, '08
Blu-Ray = 21,770 (92.53%)
HD-DVD = 1,758 ( 7.47%)
Also keep in mind that prior to December '07, the reported sales figures for HDM were already:
Blu-Ray = approx 500,000 (add 3 million plus PS3s)
HD-DVD = approx 500,000 (add 200,000 X-Box addons)
Now compare these with the sales figures of DVD. Here -->
Digital Bits - CEA DVD Player Sales
Guess what, HDM is not doing too badly now, is it? In fact if you add the sales for both the HDM formats, the numbers are almost identical to those of DVD in the corresponding periods after launch.
Now also consider the following:
1. HDM - two competing formats which led to consumer confusion and also splits the early adopter market. Considering that it is these early adopters who play a major role in spreading the 'word', the split did not help.
2. Both HD formats were rushed to market, specially Blu-Ray, even before they were really ready. Leads to lack of consumer confidence.
3. The gains from VHS to DVD far outnumber and outclass those of HDM over DVD.
4. In the case of VHS to DVD, every single customer gained and could see the advantage right away. Even for those that had small size and/or older televisions. Whereas, the gains of HDM are fewer and also can only be seen by those that have HDTVs and that too atleast of a reasonable size.
5. The cost of moving to HD is far greater than that of moving from VHS to DVD. Not because the players cost more, but because in the case of HDM and for the vast majority of people, it mean't also buying a HDTV.
6. The prices of DVDs was far less than that of VHS, whereas HDM costs more than DVDs. This is specially true in the case of those, which includes a substantial number of early adopters, who moved from Laser Disc to DVD and now are upgrading to HDM.
7. The increased competition from other forms of content delivery now compared to when DVD was launched.
8. Companies like Microsoft & Apple that have their own agenda of promoting downloads as a channel for content delivery, rather than promoting HDM. Contrast this with the push DVD got from the computer industry.
9. The increased storage of DVD-ROM over CD-ROM was of benefit to most, thus the PC industry incorporated it right away. The increase in storage capacity from DVD to HDM, althouhg substantial, is not really required by most. Thus adoption rates in the PC industry is very, very slow.
10. The rise in Internet Piracy. Due to, growth of the internet, better compression algorithims, higher bandwith etc.
I am sure most of you concur with me, that HDM is doing rather well. Also as soon as we have a single format, HDM will definately find it's place in the mainstream alongside SD DVD and they shall both co-exist & compliment each other.
PS: NPD data courtesy digitalbits.com