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**Official HTF HD Formats Ind./Retailer/Studio Support Thread-*SEE POST 3176, p. 106*

#271
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Was Bill too hasty when he wrote "Microsoft has paid DreamWorks and Paramount so much money that they’ve decided to join Universal in the HD-DVD exclusive camp."? The LA Weekly article called it "the HD-DVD camp", without specifying which members of the "HD-DVD camp" dropped the loot off.

If Microsoft was only one of several companies that contributed to the bag o' loot, then Bill's statement can still stand. If Microsoft used another company, Toshiba for example, as a conduit, then Bill's statement can still stand. About the only way it wouldn't stand was if Microsoft was no longer funding the HD-DVD side of the war.

Singling out Microsoft may be as bad as the HD-DVD camp going on and on about Sony. But it isn't wrong.

Plus it would be very bad press if Microsoft starts going after independent websites who dare to speak out against HD-DVD.

So either Amir is aware that Microsoft was not responsible for dropping off the bags o' loot, or, Amir is worried that Microsoft may be in trouble... this is so dramatic! I'm sorry if I am not taking this as seriously as I should, but if Microsoft is that worried about being linked to the payoff, something is up, and it is always amusing to see big business have to justify its own strange sense of ethics.

"Scientists are saying the future is going to be far more futuristic than they originally predicted." -Krysta Now

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#272
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Will_B
Was Bill too hasty when he wrote "Microsoft has paid DreamWorks and Paramount so much money that they’ve decided to join Universal in the HD-DVD exclusive camp."? The LA Weekly article called it "the HD-DVD camp", without specifying which members of the "HD-DVD camp" dropped the loot off.

If Microsoft was only one of several companies that contributed to the bag o' loot, then Bill's statement can still stand. If Microsoft used another company, Toshiba for example, as a conduit, then Bill's statement can still stand. About the only way it wouldn't stand was if Microsoft was no longer funding the HD-DVD side of the war.

Singling out Microsoft may be as bad as the HD-DVD camp going on and on about Sony. But it isn't wrong.

Plus it would be very bad press if Microsoft starts going after independent websites who dare to speak out against HD-DVD.


All very true...unless it's just not true at all that Paramount was paid.

Doug
"I'm in great shape, for the shape I'm in."
Bob Hope in The Ghostbreakers
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#273
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Hi

I myself own players in both formats and yes I was more than stunned by the announcement that Paramount chose to go exclusive to HD-DVD. I will not say they were paid to join HD-DVD(150M just does not seem like a whole lot to go exclusive)so for now I will assume there are other reasons.

This Format War is starting all over again. which will either be good or bad for the consumers (us). I hope one way or another it end up being good.(But I doubt it)

Later everyone
Brian
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#274
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

I think it's all about Public Relation. You wouldn't want people to call you guilty of robbing a place if it wasn't true would you?

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#275
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Bill Hunt's latest:

"...I'll tell you, based on some of the conversations we've had today (both on and off-the-record), when it comes to this morning's high-def news, there's a LOT more going on behind-the-scenes than meets the eye. You have NO idea. If you think the situation is as cut and dried as the press releases (or Harry's entertaining latest post over at AICN) would make it seem, you're kidding yourself. Hollywood's on fire right now - at least the studio home video portion of it. And the retailers... and the manufacturers...

Like it or not, things are going to get VERY interesting in the next few days and in the weeks ahead. You're going to see a lot of reports on all this in the media, along with a lot of quotes from studio suits. Some of it will true and some will be bullshit, and much of it will be a combination both. Yeah, I know... a lot of you guys are as sick of reading about this format war as we are of writing about it...."

I think everyone can agree with him on this, no?
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#276
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
You wouldn't want people to call you guilty of robbing a place if it wasn't true would you?
It never ceases to fascinate me how often people equate perfectly legal business deals with theft.
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#277
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Douglas Monce
All very true...unless it's just not true at all that Paramount was paid.

Doug

Considering Blades of Glory on Blu-Ray was all set to release next week, methinks there's some reason why they'd do a complete 180 and go against all their multiplatform announcements in the last few months.
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#278
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

If you have access to the wall street journal online:

http://online.wsj.com/article/SB1187..._us_whats_news

The article makes it clear there was cash and other incentives, but the person giving the information declined to disclose the amounts.
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#279
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Phil Garcia
Considering Blades of Glory on Blu-Ray was all set to release next week, methinks there's some reason why they'd do a complete 180 and go against all their multiplatform announcements in the last few months.


As I said it could just be that they are losing money on blu-ray. And $150 million isn't the kind of money that would get a company the size of Paramount/Viacom to do much of anything.

Doug
"I'm in great shape, for the shape I'm in."
Bob Hope in The Ghostbreakers
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#280
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
It never ceases to fascinate me how often people equate perfectly legal business deals with theft.

Well that's capitalism for ya!

"Scientists are saying the future is going to be far more futuristic than they originally predicted." -Krysta Now

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#281
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Douglas Monce
As I said it could just be that they are losing money on blu-ray. And $150 isn't the kind of money that would get a company the size of Paramount/Viacom to do much of anything.

Doug

True, but its probably more than they stand to make supporting both formats within the next year.
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#282
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Phil Garcia
True, but its probably more than they stand to make supporting both formats within the next year.

Maybe and maybe not. I think there is a lot more going on here than we know.

Doug
"I'm in great shape, for the shape I'm in."
Bob Hope in The Ghostbreakers
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#283
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

What on earth is with the hatred of Bill Hunt? I've never seen the guy do anything than be a great advocate for the consumer - videophile and average alike. He prefers Blu-Ray, deal with it. He thinks it has the best chance of ending the format war - ok. He makes a reasonable argument - IMO. But can we lay off the personal attacks for crying out loud? It's disgusting. Some people here attack him with so much puerile garbage without any evidence to back it up. The only thing they have going for them is, on the face of it, pathetic fan-boydom. Grow up.

Edward

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#284
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

I've watched Bill & HTF get ripped to shreds (after the fact) by the folks over at DVD Talk. I've watched Bill get destroyed for posting a well-thought out initial op/ed on why Blu-Ray was the way to go. I felt for the guy. But at this point
he's starting to become what he detested, and I hope he avoids that pitfall. As it is, I just want to go to the Bits to do what I have done for years, which is read up on the goings on in the DVD/HD-DVD/Blu-Ray world. I own players for both, and think the idea that one move like this dooms high-def optical is laughable. I'll be buying lots of BDs this fall (thank you Anchor and Fox*!), as well as HD-DVDs. This news extends the war, but that was almost inevitable - Toshiba and co were hurting, so they opened the coffers - purchasing studio exclusivity has been in practice since Divx and likely before.

Playing into the "another SACD/DVD-A" debate totally ignores that fact that unlike every studio involved in this particular war, none of the music labels ever truly brought out the big guns for those format. They were almost built to fail, and did so quickly. The only thing that will kill HD optical is if the content providers cease supporting it, and sense both sides are making profit with that content, that seems unlikely.

"Blu Ray succeeds or high ef optical dies" is the new format war fear tactic. It's predecessor, "If Blu-Ray wins, DRM will control the world!!!" will be dearly missed.
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#285
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Personally, I'm happy about Paramount's decision.

I'm genuinely sorry that it's causing some grief and frustration to the Blu Ray camp, but I was starting to feel as though I had picked the losing side with HD DVD.

And all I mean by that is that I was starting to feel as though I kissed away A LOT of money. This announcement really takes thing up a notch for HD, and with some incredibly powerhouse titles now going HD exclusive, this will make things fairly interesting in the coming weeks.

Again, I'm not gloating, but I'm happy to see something announced that could be a potentially huge development for the HD DVD format.

Universal, please release Streets of Fire on Blu-ray.

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#286
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Edward Schatz
What on earth is with the hatred of Bill Hunt? I've never seen the guy do anything than be a great advocate for the consumer - videophile and average alike. He prefers Blu-Ray, deal with it. He thinks it has the best chance of ending the format war - ok. He makes a reasonable argument - IMO. But can we lay off the personal attacks for crying out loud? It's disgusting. Some people here attack him with so much puerile garbage without any evidence to back it up. The only thing they have going for them is, on the face of it, pathetic fan-boydom. Grow up.



Bill Hunt Grew up in Minot, North Dakota.

So did I, in fact I'm still here.


But you can't deny that he takes pop shots at a format which he's claimed to "enjoy". Because honestly, I can't see him enjoying the format in any way anymore even before this announcement. Almost like Bill Hunt would just grit his teeth when watching an HD-DVD, "throw in the Blu-Ray honey i'm sick of this shit"

Actually, that's just a pseudo fantasy of mine.


Anyways, he says "Spielberg's decided his first film on high-def disc is coming out on Blu-ray Disc only. So what do Paramount and DreamWorks do? They bury that little factoid at the tail end of their press release. Nice. Okay, Spielberg hasn't made any kind of public statements to that effect that he supports only Blu-ray. But why then isn't Universal able to release any of his films on HD-DVD? Why then does this deal with Paramount and DreamWorks NOT include Spielberg titles? Because Spielberg wouldn't allow it is the only thing that makes any sense."

The Paramount, Dreamworks, Amblin, Universal deals are all different. Spielbergs Dreamworks movies were completely owned by him, but when Paramount bought Dreamworks, they got a piece of them I can imagine.

I think Universal has alot of stake in Spielbergs movies with them as they funded the majority of them.

I dont' think that Spielberg himself is the endall state ment for his home video releases on any of his movies, (granted some he has a bigger roll in than others) but even so, none of these guys want to roll these movies out quite yet anyways. Close Encounters is one of his smallest movies. And other than Minority Report, I dont' think Blu-Ray can touch anything else.

HD-DVD has Jaws, Jurassic Park, The Lost World, or E.T. and any other big movies, War of the Wolds, Saving Private Ryan, are supposedly "neutral" however probably very, very delayed.




My expectations on Jurassic Park in HD. I better fricken BE THERE!
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#287
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

(Clarifying note for those who don't know me: I own 5 HD players - three HD-DVD and two BD players and about 75 discs in each format so I really don't have a horse in this race. I also have the necessary equipment to view 1080p/24 content and listen to any HD Audio codecs that the camps throw at me so I'm talking from experience, not conjecture. Everything is HDMI connected, etc. etc. etc. with up to 7.1 sound capability. I'm all about the best looking and best sounding content not whether the disc comes in a blue or a red case.)

And I'm sitting here laughing my ass off for a number of reasons.

In the first place, I guess that Bill Hunt isn't the industry "insider" that he claims he is, or he wouldn't have been surprised by today's announcement. So much for that. And unsubstantiated claims about the source of any money under the table from Mr. Gates or anyone else doesn't increase his credibility one iota. If you state something, please back it up with facts. It's looking more and more like his position is on shakier ground than I thought. We all take Sony announcements that "the war is over" with a grain of salt. Looks like prudent people should save some of the seasoning for The Digital Bits.



Secondly, I love how some people here keep stating things in this and the other format Smackdown thread - sometimes quite opinionated and often based on statements that aren't really backed up (but allowed to stand based on the policies of the HTF) - and then proceed to go to other forums and talk about how the HTF no longer allows discussion of the format wars.

Hello!
McFly!
Anybody home?!?

You know who you are and all one has to do is read through the 7+ pages of this thread (so far) and see that these claims are totally untrue. As long as you don't violate clearly defined and reasonable forum rules you are free to claim whatever you want about your favorite format - even if you don't back it up with facts. Just don't start spewing in other threads since it not only was getting annoying (and off topic) it was getting boring. We get it. You think Blu-ray rules! How many threads do you have to start to try to get your point across? And to be fair, the same applies to advocates for HD-DVD. I find it especially telling that the ones complaining about the HTF limiting format war discussions to two areas are the very people who thread crap on a regular basis. But why lie on other forums and say the HTF doesn't allow HD format discussion? Prevarication doesn't prove a darn thing and ruins your credibility.

Thirdly (if that's a word), I really think that we will see something significant happening to the price of HD-DVD hardware by the latter part of the fourth quarter that will make today's Paramount announcement seem like a minor salvo in the format war. If the Blu-ray camp doesn't respond with similar price reductions then there are going to be an awful lot of people crying Blu-tears. Not even Bill will be able to stop the Hunt For Red November (with apologies to Tom Clancy) if my prediction comes true. As it stands right now a person with an XBox 360 can get what is essentially a free HD-DVD player. For $179 you get the player with King Kong in the box. I understand that there is currently a promotion that also allows you to walk out of the store with an HD-DVD copy of The 300 and a rebate that gets you 5 titles from a list of 15. If a person hasn't started amassing any HD media (so that he/she don't already have the titles offered) that's seven (7) HD-DVDs which probably costs ~$200 including tax. Even if you were able to find all seven titles for $20 each new (highly unlikely unless you really shop around and hit some great bargains) the net cost of the player would be only $39. Before you jump all over me and tell me that you already have to own an XBox 360 (there are millions of them out there so this offer is limited to just those folks) I understand this. But it was just my way of noting that the HD-DVD camp seems to be much more serious about aggressively pricing the HW than the Blu-ray camp. And that's why my gut tells me that they will do this again for the non-Xbox population. I would think that the magic number, like it was for DVD, will be to break the $200 price point. If that happens, the floodgates (not the Billgates) open!



And all this moaning about a format war not being good for consumers? I'm sorry, but I disagree. We all know that Blu-ray and HD-DVDs cost about the same - even though Blu-ray discs are more expensive to produce. Hmmm.... I wonder why the price is the same? And what's wrong with players coming down in price as each camp tries to lure new customers? Does anyone really think that Blu-ray discs would list for $27 if there were no HD-DVDs? I certainly don't - at least not at this time.

Finally, let me state once again that I love both formats and each of them has their strengths in my experience. The picture quality on both is superb. My favorite player happens to be my PS3 Blu-ray device. It reacts quickly, has very nice ergonomics (even though I purchased the DVD remote I find myself using the game controller because it works quite well) and it offers great information on the display - including both video and audio codec bitrates, which is important to me. On the other hand, the Toshiba HD-DVD player offers Internet interaction built in as a feature(coming at some point to Blu-ray we are promised). But since I consider the HD audio side of HD media the real advance, in my experience right now HD-DVD has a real edge in this area. You can tweak an SD-DVD to look almost as good as some HD discs via video processing but you can't improve on the SD audio bitrates due to size limitation on most SD discs. If you take a close look (or really a close listen) to titles available on both formats (mostly Warner titles and, up until today, Paramount) 9 times out of ten the audio on the HD-DVD will be better. Where the Blu-ray version offers bitrates of 640kbps, the HD-DVD equivalent offers bitrates of at least 1.5Mbps. That's something that people with even a modest (but capable) sound system can hear.

I could go on and on talking about my actual experiences but I prefer now to sit back and let the fur fly in this thread (you know, the place where the HTF no longer allows discussion of format wars).



One last observation. There seem to be zealots on both sides of this issue but am I the only one to notice that Blu-ray fans tend to be a bit more aggressive?

I'll leave you with two quotes:
Quote:
The lady doth protest too much, methinks. - Bill (definitely not Orion) Shakespeare

Quote:
The reports of my death have been greatly exaggerated. - Mark (HD-DVD) Twain


RAF
[Demented Video Dude since 1997]
[Computer Maven since 1956]
["PITA" since 1942]
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#288
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by Chris S
I was starting to seriously believe this war was getting close to an end. Now it looks to be on for quite a long while. Bring on the dual format players!!
I've only been promoting uni's since Day One of this fine forum! ;-)

Movies are: "The Greatest Artform".
HD should be for EVERYONE!

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#289
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

J6P will never fully embrace HD-Dvd without Disney. As a father of 3 kids I know Disney movies are a big part of the films they watch. That is one of the reasons I haven't gotten into either format yet. SD dvd will satisfy me until (or if) this resolves. Sadly, unless its a tv show or kids movie my dvd purchases have slowed to almost nothing from almost a $100 or so per month.

Bring back John Doe! Or at least resolve the cliff-hanger with a 2hr movie or as an extra on a dvd release.

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#290
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
As I said it could just be that they are losing money on blu-ray. And $150 million isn't the kind of money that would get a company the size of Paramount/Viacom to do much of anything.

Silly comment Doug. You're suggesting that the reason that Paramount won't sell *discs that are already pressed and packaged* is because they'd lose money??? I suppose they would lose less money by not selling those fully-produced and packaged discs instead?



Quote:
9 times out of ten the audio on the HD-DVD will be better. Where the Blu-ray version offers bitrates of 640kbps, the HD-DVD equivalent offers bitrates of at least 1.5Mbps. That's something that people with even a modest (but capable) sound system can hear.

RAF,

that's only true for BD titles produced by Warner and Paramount which seem to favor HD DVD for audio. It's a studio decision. Not a format issue.

In virtually all of those cases there was plenty of room on the BD for Dolby TrueHD lossless at the very least, but the studio chose not to provide it.

Sony and Disney provide lossless (PCM or TrueHD as is the growing trend with Sony) on every BD title they release. And that sounds even *better* than DD at 1.5 kbps... on even a modest system.
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#291
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
The average consumer doesn't know anything about the format war. All they will see is an HD player that is in their price range and they will buy it. They might be replacing an old DVD player and think that for just a few more dollars they can get into HD as well.

Doug,

YOU are the one saying that the most important aspect for consumer adoption is the low price-point (below $200). Since when has this been the price point required for early adoptors or enthusiasts?
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#292
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

In the first place, I guess that Bill Hunt isn't the industry "insider" that he claims he is, or he wouldn't have been surprised by today's announcement. So much for that.

EVERYONE was surprised by this announcement today. Even last night the inkling was that it was only specific titles that were gonna be exclusive to HD-DVD. This was a major stunner. It happens.
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#293
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by DaViD Boulet
Silly comment Doug. You're suggesting that the reason that Paramount won't sell *discs that are already pressed and packaged* is because they'd lose money??? I suppose they would lose less money by not selling those fully-produced and packaged discs instead?



I was not suggesting that they wouldn't lose money on any blu-ray disc they might have all ready pressed of Blades of Glory. If they have pressed any at all. I suspect that Paramount knew this was coming for a while and I would be very surprised if they produced any blu-ray discs of that title.

I was however suggesting that they might be losing money over all with their blu-ray releases. In that case at some point they have to draw the line.

Doug
"I'm in great shape, for the shape I'm in."
Bob Hope in The Ghostbreakers
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#294
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

I don't think many people at Paramount knew this was coming. Studio production doesn't stop on a dime. Make no mistake, those Blades of Glory's have been made, QC'd, and there have been some reports that shipments had already gone out to retailers.

In any case, I would not be shocked to see a good amount of eBay posts next week for the cancelled BD of Blades of Glory.
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#295
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

So many things to address in this thread:
Many excellent posts with RAF's latest being a standout, imo.
If nothing else, Paramount's decision has at the least made the debate interesting again.
Back to a former topic of this thread, "What makes this subject so different" and why does it bring out the worst in some people?
I am oversimplifying, but this time around it seems that emotions are at the forefront more than ever before and the demographic this time around is extended to gamers. IMO, the gamer demo has made a huge difference to the tone of the debate.
Also, it seems that many people need to find a bad guy to blame when events aren't to their liking.
At various times it's been Sony, the BDA, Toshiba, Universal and the perennial fave, MicroSoft.
Bill Hunt has clearly gone off the deep end, see my reference to emotions. Anyone who thinks he hasn't become personally invested in this competition is kidding themselves.
I have a question for those who think that MicroSoft alone wants downloads to become the dominant delivery method, look at it from a studio's perspective.
No more replication and distribution expense(huge).
Sell directly to the consumer with no or at most one middleman.
Their profits would take an instantaneous quantum leap.
One last thing, I find the posts from the owners\admins here a straightforward breath of fresh air. Thanks guys.
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#296
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Originally Posted by DaViD Boulet
Doug,

YOU are the one saying that the most important aspect for consumer adoption is the low price-point (below $200). Since when has this been the price point required for early adoptors or enthusiasts?

I'm not talking about early adoptors or enthusiasts. I'm talking about soccer moms who will let their husbands go out and buy an HD player to go along with the HDTV they got for Christmas last year. I would say under $200 or closer to $150 and you'll start seeing this market open up. And that is when you will really see sales take off.
"I'm in great shape, for the shape I'm in."
Bob Hope in The Ghostbreakers
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#297
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
In the end, this whole hidef scenario is a tennis match with us as the pawns.
At least we have good mixed metaphors in this thread.

About the SACD / DVD-A format war....
SACD won in a TKO right out of the box.
Speaking broadly, the only people who really care about extreme high fidelity audio are those who listen to classical music (myself included) and some jazz aficianados. People into pop music just don't care so much for audio quality and stuff things into their iPods / other highly compressed digital sources for the sake of ease.

Since the SACD camp (Sony, Philips, et al.) OWN OUTRIGHT the classical music back catalog, SACD was the immediate victor in that format war.

But WHO CARES? Classical music nuts like me are a tiny tiny minority. A company really can't make much profit depending upon yahoos like me. So what happened was this: Sony won the format battle but lost the format war. Hirez audio is condemned to being a niche format.

So just winning a format war isn't enough. You have to be able to sell in great quantities and make a profit.

Beats me about HD media. The films I really want in HD are owned by the BD camp at present: Laurence of Arabia, Battle of Britain, et al. I own neither format now and was hoping that one side would quickly kill off the other. I may buy a player when LOA is released but even that no longer will rack up an immediate sale of a BD player from me. I may wait until dual format players get up in quality and down in price.

Feline videophiles Susie and Dukie.

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#298
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
Bill Hunt Grew up in Minot, North Dakota.

Yup, Averry, and considering that he favors Blu-ray, I would guess he also owned a house on the banks of the beautiful Mouse River. (That won't mean anything to anyone except Averry and me, unless you also know Minot.)

Quote:
Not even Bill will be able to stop the Hunt For Red November

Brilliant, RAF! Quote of the Day! (And one of the few intentional jokes in a laff-filled thread)
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#299
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

I have a question for those who think that MicroSoft alone wants downloads to become the dominant delivery method, look at it from a studio's perspective.
No more replication and distribution expense(huge).
Sell directly to the consumer with no or at most one middleman.
Their profits would take an instantaneous quantum leap.


...and they don't have to give a damn about A/V quality.

I agree. It's a studio's dream: make the consumer eat junk food, and they'll think there's nothing nutritious out there anyway.
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#300
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Re: *** Official HTF HD Formats Industry/Retailer/Studio Support Thread

Quote:
I'm not talking about early adoptors or enthusiasts. I'm talking about soccer moms who will let their husbands go out and buy an HD player to go along with the HDTV they got for Christmas last year. I would say under $200 or closer to $150 and you'll start seeing this market open up. And that is when you will really see sales take off.

edit... just realized what you meant:

Quote:
The average consumer doesn't know anything about the format war. All they will see is an HD player that is in their price range and they will buy it. They might be replacing an old DVD player and think that for just a few more dollars they can get into HD as well.

Doug,

are you honestly suggesting that HD DVD will win the war because average consumers who don't know anything about HD media will by the low-priced player without being aware of HD media? Anyone with enough knowlege to know what an HD DVD is would probably have a clue as to the format war however non-technical their understanding would be. If they truly don't, I doubt that they would know enough about what HD media was to know that it's different than DVD.

Toshiba selling players below their cost won't exactly make them money. Consumers would need to invest heavily in HD DVD media to make them back their lost cash in software royalties. And the catch? The minute that "knows nothing about the war" consumer comes home with their BD Disney title and it won't play... you can bet that THAT soccer mom will be returning that HD player for a $79 costco DVD player and won't have anything more to do with "HD" media. After all, that soccer mom only hooked the HD DVD player up to the family's HDTV using composite video cables, and so they didn't see much improvement anyway.

Want a smarter consumer who knows how to use the HDMI cable and configure their player? They probably know something about that format war too.
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