They only have a few per store and it seems they dropped the price from $40 because they couldnt get the 3D steelbooks they had pre sold:http://slickdeals.net/f/6417620-man-of-steel-3d-bluray-bluray-dvd-dc-3-disc-limited-collector-s-edition-price-mistake-at-walmart-b-m-25-supposed-to-be-39?page=1I got the last one near me at lunch today