think about it, lossless audio, film-like pictures, dirt cheap medias. when you project 1080p across a 50' diagonal screen, it still holds up really well. i'm thinking star wars ep2, 3, etc. i understand that 1080p can't hold up w/IMAX (70mm) but for most 35mm applications, i can't see why 1080p wouldn't hold up. i bet there are reasons. so please list them. why wouldn't this make business sense in the long scheme of things?