I am an Apple TV owner. However, I have yet to upgrade my 720p model for the 1080p version. That goes to show you how much I really stream content on my display. I know I don't want to pay for services like Netflix. Had the service for a few months and then found that there wasn't much for me to watch. You see, I mostly buy Blu-rays for recent films. ...which brings me back to ROKU. I plan on eventually upgrading my Apple TV to the 1080p version. However, I am wondering what the ROKU 3 brings to the table that perhaps is better (or at least compliments) the Apple TV that I already own. I know it has 1080p capability. ...and note, my new plasma display is a Smart TV so it has a ton of streaming capabilities. I guess I am wondering if it has enough interesting FREE streaming content and a pleasing enough interface that it is worth purchasing.