Why go to Borders?

Discussion in 'After Hours Lounge (Off Topic)' started by Ralph Summa, Jul 16, 2003.

  1. Ralph Summa

    Ralph Summa Supporting Actor

    Joined:
    Nov 6, 2001
    Messages:
    715
    Likes Received:
    1
    I was in Borders yesterday to pick up a few books to read while on vacation and thought I'd pick up a DVD and some CDs as well. I walked out empty handed.

    The price on the book was 100% of jacket price. I don't think I have ever paid full price for a book anywhere. I picked up Evanescence's CD at Best Buy a while back for $11.99. It was on sale at Borders for $15.49. Most CDs were $16.99-$18.99. I was looking at the Red Dragon DVD which was $26.99 and Gladiator was $28.99. I paid 25%-30% less for these in other stores.

    I usually shop on-line, but when I want something quickly, I'll pop into a local B&M. I'll eat a few bucks here or there just for the sake convenience, but if I can have a book shipped to me for $15 and change, why would I think of paying $26?

    Is this a local phenomenon or is this par for the course countrywide?

    Ralph
     
  2. WadeB

    WadeB Stunt Coordinator

    Joined:
    May 6, 2003
    Messages:
    231
    Likes Received:
    0
    Hey, I made a Borders run yesterday too and was thinking exactly the same thing: "who shops here?" Well me, I did buy a criterion DVD there, but they are hard to find at BB and CC and are expensive everywhere anyway. However, the Allison Krauss DVD I had just bought at CC was $6.00 more at Borders, and you are right, their CD prices are just insane.

    Borders has a great selection, is a nice store, and I love thier numerous listening stations, but it is a place I mostly go to browse rather than to buy.
     
  3. Angelo.M

    Angelo.M Producer

    Joined:
    Aug 15, 2002
    Messages:
    4,007
    Likes Received:
    0
     
  4. george kaplan

    george kaplan Executive Producer

    Joined:
    Mar 14, 2001
    Messages:
    13,063
    Likes Received:
    2
    Well Borders does have a mixture of ridiculous prices on most dvds, and reasonable (i.e., the same as Best Buy, etc) prices on some. Mix in the occasional 10-20% off coupons, and you can actually (sometimes) get a really good deal at Borders. I got the Mouse that Roared there with a coupon for a better price than I could have at any other store, or any of the on-line places I shop. But, this only happens a few times a year.
     
  5. Malcolm R

    Malcolm R Executive Producer

    Joined:
    Feb 8, 2002
    Messages:
    12,740
    Likes Received:
    587
    Real Name:
    Malcolm

    I wonder about this all the time for various stores.
    • FYE
    • Coconuts
    • Suncoast
    • Sam Goody
    • Borders
    • Barnes & Noble
    • Waldenbooks
    • B. Dalton
    • etc.
    I hardly ever buy anything at any of these shops, or similar types of chain stores, and can't imagine why anyone else would either. Regular prices are usually straight MSRP. And there's sure to be a Wal-Mart, Best Buy, or Costco within close proximity of any of these higher priced stores. I'm baffled at how they stay in business.

    My theory is lots of young people with no concept of the value of money. They have it, they spend it. The idea of comparison shopping is nowhere to be found since The Parent Bank is always open if they run out of cash.
     
  6. george kaplan

    george kaplan Executive Producer

    Joined:
    Mar 14, 2001
    Messages:
    13,063
    Likes Received:
    2


    Well for dvds sure. But if you want to buy a book (which is the main thing to buy at a Borders or B&N), then while there are some cheaper alternatives (half-price book stores), they tend not to have the selection, and certainly Wal-Mart, Best Buy & Costco don't either.
     
  7. Ralph Summa

    Ralph Summa Supporting Actor

    Joined:
    Nov 6, 2001
    Messages:
    715
    Likes Received:
    1
    I guess I just missed out on a 20% coupon from the "Coupons and Bargains" forum which would have dropped my book to $22 which was still about 50% higher than the $15 price on amazon. I know when you compare web shopping and B&M you have to figure in overhead, but as Malcom said, there are other B&M's who aren't charging MSRP. You can justify higher pricing for certain items like electronics, knowing that you can easily return something or get quick technical help, but I don't think I've ever returned to a book store after a week and uttered the phrase "this book isn't working right".

    I think Angelo's theory has some legs although I never understood the practice. Most of the time I know what I want to buy. On occasion a book catches my eye in the store and I read through the jacket notes maybe the prologue. I don't think sitting down in the store and reading 10 or 20 or even 50 pages will change my mind one way or the other. to each, his/her own, I guess.

    In the end I'll order my two books for $35 shipped from amazon, instead of paying $53 plus tax at Borders.
     
  8. Angelo.M

    Angelo.M Producer

    Joined:
    Aug 15, 2002
    Messages:
    4,007
    Likes Received:
    0
    Ralph:

    I think the 'infinite browse' definitely increases business for places like Borders. You stop in, have a coffee, hang around; if you're there, you're likely to buy something... eventually... maybe... [​IMG]

    I agree that there are far better places to buy books, particularly in large cities. Otherwise, Amazon is very hard to beat.
     
  9. Ralph Summa

    Ralph Summa Supporting Actor

    Joined:
    Nov 6, 2001
    Messages:
    715
    Likes Received:
    1


    Maybe they should serve cocktails. Beer goggles for books![​IMG]
     
  10. Charles J P

    Charles J P Cinematographer

    Joined:
    Aug 19, 2000
    Messages:
    2,023
    Likes Received:
    0
    Location:
    Omaha, NE
    Real Name:
    CJ Paul
    If you read Clive Cussler, and John Grissham only, then Wal-Mart is fine. But if I were to browse a typical Wal-Marts book selection, I promise you there would be NOTHING there that I read. The ONLY book stores in my area are B&N, Borders, Walden and B Dalton, as well as a few "speacialty" book stores that are more expensive than the ones I just named. I almost always impulse buy on books. I.e. I need something to read on the flight I am taking tomorrow, so I wouldnt order online either.
     
  11. george kaplan

    george kaplan Executive Producer

    Joined:
    Mar 14, 2001
    Messages:
    13,063
    Likes Received:
    2
    There are certainly on-line stores that sell books and are cheaper, such as Amazon, however, I only use a handful of on-line sites that I trust and have had good experiences with, and Amazon isn't one of them, so for books, ordering on-line is not for me.

    BTW, there's a new Border's coupon here.
     
  12. DanaA

    DanaA Screenwriter

    Joined:
    Nov 21, 2001
    Messages:
    1,843
    Likes Received:
    1
    Yeah, but you get those free two ounce cups of coffee when the urns not empty, so that justifies the ridiculously high prices. [​IMG]

    Seriously, I wanted a book last summer. Went to Borders. Was shocked to find it selling for $60, when the book cover had a suggested retail price of $35. Couldn't believe it. I went to the manager thinking it was a mistake so that it could be corrected. He told me that it wasn't a mistake and that Borders sometimes sells books for more than MSRP. I was shocked. Obviously, I didn't buy the book. Went to Amazon where it was something like $26 and bought it there. Even with shipping, it was well less than half of Border's site.

    That said, I like that free coffee. Sometimes, three or four cups worth.
     
  13. WillG

    WillG Producer

    Joined:
    Jan 30, 2003
    Messages:
    5,621
    Likes Received:
    131
    I will say this of borders, I am sometimes willing to spend the extra money at Borders for the facts that: A. They have a very organized DVD section, unlike stores such as Circuit City were you have to pour through racks to maybe find something (but probably not). B: My Local Borders is very Pro-OAR on DVD. I don't really by many CDs anymore and usually go to the library for a book I need. But at least in terms of DVD, I sometimes am willing to spend the extra buck to support them
     
  14. David Williams

    David Williams Cinematographer

    Joined:
    Mar 6, 2001
    Messages:
    2,288
    Likes Received:
    0
    I sometimes think that the only thing bookstores are good for is their Bargain Book sections.
     
  15. Matthew Todd

    Matthew Todd Second Unit

    Joined:
    Jan 3, 2000
    Messages:
    338
    Likes Received:
    0
    I can think of one reason that I've shopped at Borders in the past.

    If you have a discover card, you can double your cashback bonus by trading it in for credit at Borders. To me, this makes everything effectively 50% off. You can use regular coupons also for more savings, AND you can even order through Borders.com (which is really Amazon.com) and generally find an even lower price, but still use the credit there.

    That's one good use I've found for Borders [​IMG]

    Matt
     
  16. Dan Lindley

    Dan Lindley Second Unit

    Joined:
    Sep 19, 2000
    Messages:
    396
    Likes Received:
    0
    Sometimes you can find OOP stuff there. Also, a good selection of foreign films compared to most local competitors.
     
  17. Jesse Skeen

    Jesse Skeen Producer

    Joined:
    Apr 24, 1999
    Messages:
    4,287
    Likes Received:
    200
    Borders dropped the prices on their DVDs to Best-Buy-levels in 2000, but they seem to have gone back up since then [​IMG] Guess they were selling too many of them!
     
  18. StevenFC

    StevenFC Second Unit

    Joined:
    Aug 23, 2003
    Messages:
    481
    Likes Received:
    0
    Borders and Laser's Edge are the two places I head for here in town when I'm looking for a DVD that I can't find elsewhere. I rarely come away empty-handed. They're usually a couple of bucks higher--but the convenience of not having to order online is worth it.
     

Share This Page