WHV Press Release: Elmo's Alphabet Challenge

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  1. Ronald Epstein

    Ronald Epstein Administrator

    Jul 3, 1997
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    Ronald Epstein



    ON DVD AUGUST 14, 2012!

    Elmo’s Alphabet Challenge Features Over 50 Minutes of Brand-New Sesame Street Content and Hilarious Video Game Spoofs!


    BURBANK, CA (May 29, 2012) – Elmo is up for a new challenge as Sesame Workshop, the nonprofit educational organization behind Sesame Street, andWarner Home Video (WHV) release Elmo’s Alphabet Challenge on DVD August 14, 2012 at a SRP of $14.98. Elmo’s Alphabet Challenge featuresbrand new made-for-video content including seven hilarious video game spoofs and five catchy new Sesame Street songs.

    Elmo and friends are up to the challenge – an Alphabet Challenge – as they embark on an all-new learning adventure. Abby is excited to show her friends her new Fairy Fly Pad, a magical tablet loaded with cool games. But with a simple tap they accidentally get trapped inside the video game world of A. B. C-more, a mischievous elf obsessed with the alphabet. In order to return to Sesame Street, the friends must defeat A.B.C-more in different video game challenges that test their knowledge of the entire alphabet.

    Elmo’s Alphabet Challenge is much more than just ABC-related fun! The DVD focuses primarily on early literacy skills; and through these skills children begin to recognize the name of letters in the alphabet and understand letter-sound relationships. Children will also learn about task persistence and overcoming obstacles as they stay focused on a task until completion. Additionally, kids will learn about self-confidence and friendship as the video focuses on the positive and supportive interaction between Telly, Abby, and Elmo. The characters encourage one another and praise each other during the different challenges.

    Spoofing several old school, and new school video games in an animated world, Elmo, Abby and Telly have never been seen like this before! Can an 8-bit-Elmo “munch” his way through a maze-like game where he must find objects that start with certain sounds? What happens when the friends encounter some letters from “Angry Words?” Can Elmo dance his way through a game where his moves need to match movements that start with certain letters? Will Abby be a “hero” as she rocks out with a guitar in another game? With seven challenging games to play the friends will discover it is not as easy as A-B-C to win against A. B. C-more!

    “Warner Home Video is excited to bring Elmo’s latest never-before-seen adventure to DVD with the release of Sesame Street: Elmo’s Alphabet Challenge,” said Jeff Brown, WHV Executive Vice President and GM of Non-Theatrical Franchise. “Kids will love to play along and learn in a series of fun video game spoofs that will teach both letter recognition and sounds in a fun and entertaining way.”

    Special bonus materials include a free poster[1], 26 alphabet storybook animations, parenting tips and activity pages.

    Now in its 42nd season, Sesame Street is the longest-running program in children’s television. The series has received more Emmy awards than any other show in television history (138), as well as a Lifetime Achievement Emmy Award honoring the 40th year.
    About Sesame Workshop
    Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows, including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
    About Warner Home Video
    With operations in 90 international territories, Warner Home Video, a division of Warner Bros. Home Entertainment Inc., commands the largest home entertainment distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Cinema.

    About Warner Bros. Home Entertainment Group
    Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

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