Is it typical that a director will also be responsible for creating the trailer to his or her movie? Or does the studio hire somebody else to do that? Since a trailer is a marketing device, is it normally out of the hands of the director? Is this something a director has to insist to have control over, or is it his or her additional project by default? What's the standard practice? Also, does anybody know specific examples of directors making their own trailers, and conversely of directors not making their own trailers? Finally, a very particular question: was Woody Allen personally responsible for creating the trailer to MATCH POINT? Or did somebody else put that together with little or without any input from Allen?