Now is a good time to get an idea how hard it is going to be to win this OAR battle. I've spent some time observing the holiday J6P shoppers descending on Best Buy and Circuit City while I've been evaluating HDTVs. One poor guy had drug his wife out for the one day he could get her to set foot in BB. As they looked at the HDTVs, he tried in vain to explain to his wife about the 16:9 aspect ratio and movies, etc., but she was having none of it. She said, "So, this is what they are calling widescreen TV?" She not only didn't like it, but got real emotional about it. Another 50-ish guy was trying to explain to his grown sons how, with a widescreen tv, you are really getting MORE picture, because you get the whole width of the movie. But they never seemed to even begin to understand it. There are so many people who basically are threatened by change, that they fight it. So, you just know Blockbuster and Hollywood Video have also found these attitudes in their market research. Now that a lot of folks have DVD players, but still have 4:3 sets, I am afraid we are going to have an uphill fight for several years.