I'm looking to buy a 50 - 52" 1080P 120hz TV. I think I want to stay away from Plasma. We watch a lot of TV via DirecTV I'll be going to one of their HD DVRs with this new TV. I also like to watch action movies on DVD like Transformers, GI Joe whatever. We don't play any video games. The room can be fairly bright in the AM since the outside wall faces East. So do I want LED OR LCD? I would prefer to buy from Costco and they offer Sony, Samsung, Vizio and??? Priced under 2,000, less is of course better. Thanks people.