Warner Brothers buys Flixter and Rotten Tomatoes

Discussion in 'Movies' started by mattCR, May 4, 2011.

  1. mattCR

    mattCR Executive Producer
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    http://www.deadline.com/2011/05/flixster-and-rotten-tomatoes-bought-by-warner-bros-home-entertainment-will-operate-independently/




    Warner is going to start changing these sites to allow for sell-through of digital media, as well as promotion of their services.
     
  2. Patrick Sun

    Patrick Sun Moderator
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    That seems weird in terms of a studio buying a movie review site, conflict of interest, perhaps.
     
  3. Adam Lenhardt

    Adam Lenhardt Executive Producer

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    ^ The only thing that insulates Rotten Tomatoes from conflict of interest is that its an aggregator of reviews, not primarily a producer of reviews. As long as they don't start omitting reviewers who review Warner Bros. movies poorly, it shouldn't be a problem.
     
  4. Sam Posten

    Sam Posten Moderator
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    I think this is one of the dumbest things ever, UNLESS they can do it as transparently as Amazon does www.dpreview.com


    If they can make it work like Amazon does, great. Otherwise RT is dead to most readers.
     
  5. Martino

    Martino Supporting Actor

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    Have to keep track and make sure that the % of favorable reviews for Warner Brothers films do not go up...but they could also use this to sabatoge thier competors with a larger % of non-favorable reviews for non-Warner films. I don't think they would buy this without having some sort of benifit...
     
  6. Josh Steinberg

    Josh Steinberg Producer
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    Warner can buy Rotten Tomatoes and every other critics website on the internet, and Speed Racer and The Matrix 3 are still gonna have terrible reviews no matter what
     
  7. WadeLil

    WadeLil Stunt Coordinator

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    They just wanted FLIXSTER....ROTTENTOM just happened to come with it.
     
  8. stevedavis

    stevedavis Auditioning

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    why they bought it !!!!!!!its a movie reviewing site!!!!!!!
     

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