New to the forums, hello to all, I have been looking for a new flat panel, larger than what I currently have a 42' plasma. Vizio is not really something I would have even considered until I saw some good reviews on it. Cnet has it in the top 5 and its the only LED/LCD to make it in the top 5. PC Mag and htguys gave it a good review, and while the telvisioninfo.com guys were pretty hard on it, it still outscored everything else they reviewed recently if I remember correctly. Not in all areas mind you but overall. A couple areas that it did not fare as well in, contrast and blooming issues I have not really noticed, although I have not had a chance to really run it hard either. Have only watched HD Dish and netflix over the internet on it. Will try to watch parts of star wars on it this weekend or the begining of alien vs. predator where they are over the ice. Some nice contrast areas to check it out. I set it up according to the televisioninfo guys but with the smart dimming on. I am sure that plasma guys will disagree but I have a 2005 model Hitachi 42HDX62 plasma and this Vizio LED does not look much different. Maybe its the settings I dont know but other than being alot larger the picture looks about the same. The price is great on the TV, the Hitachi was $4500 in 2005, in mid 06 when I got it, it was still $2600 "on sale", the last of the 1024 x 1024 42's before 1080p sets came out. The Vizio internet netflix app is great, watched parts of Iron Man on it today. I am waiting to run the Pioneer BDP 320 this weekend to check out Blu Ray though. All in all I am pleased with the TV, never thought I would have a Vizio. Just reflecting on the market I remember back in 97-98 when I sold electronics and Samsung and LG came out. They were lower end brands back then and look at them now. Hitachi on the other hand was one of the better names in rear projection and a major player in the plasma market in the early part of 2000, now they have a tiny percent of the market share. It appears Vizio is doign the same as the others, start on the lower end and build market share before moving into the higher end lines. The established players like Hitachi simply could not compete with the cheaper products coming out of China. I am rambling now so will excuse myself, and again hello to the forum.