TiVo Cuts Staff 25% (1 Viewer)

[Scott Dautel]

See the article here .
Now all the naysayers are gonna go off saying this signals big trouble for TiVo. Call it intuition, but I still think that a product as great & revolutionary as TiVo will take off eventually ... I just hope they can weather the storm without getting crushed by Microsoft.
Their really big problem is the loss they take on every peice of hardware.
What would you all do if you were the CEO of TiVo?
1) New advertising
2) Word-of-mouth referral program (for month credits)
3) kill the "life-of-unit" subscription, stich with the $10 monthly.

 

[george kaplan]

Yeah but will the lifetime subscription still stand or will a new owner find some legal (if unethical) way to make current users pay more. Since the laws seem to be geared towards big business as opposed to consumers, I suspect there's a way (I'm not a lawyer but could bankruptcy invalidate lifetime subscriptions, and then buy the assets and start it back up?)
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"That audience - 12 to 19 year old pimply faced, mean spirited males - came, watched and went on to whatever god-awful other pursuits" USA Network CEO describing professional wrestling fans