Jack Briggs
Senior HTF Member
- Joined
- Jun 3, 1999
- Messages
- 16,805
Now, while the entire Forum is still reeling and reverberating from the Warner announcements, is the time to reflect on something that, in my view, has been inevitable:
We constantly read how DVD is the fastest-rising consumer home-entertainment format in history. With each day and week, it increasingly becomes the "people's format." DVD is very much a mass medium.
Home theater, however, is not yet a hobby/advocation of the masses. As hard a notion as it is for us to swallow, most persons do not know what is meant by the term "original aspect ratio." But we know all too well that most persons hate the concept of letterboxing with a near-passion.
Small wonder, then, that one of the first studios to embrace DVD is also among the first to announce two major releases that will be available in pan-and-scan only. The studio we all love to hate is reacting and responding to its own market research. Warner has little incentive to cater any longer to what it views as a niche market. And that's what we are, folks: a niche market, a fraction, a drop in the bucket.
Expect more pan-and-scan-only announcements from Warner, and soon after, others.
With sadness, I predict the following: Widescreen/OAR presentations eventually will only be available in special-edition releases, and probably at much greater cost. The studios want to make money, not curry favor with a more-educated elite.
I don't like what I've said here, but I fear it's the truth. For once, I hope I'm wrong.
------------------
We constantly read how DVD is the fastest-rising consumer home-entertainment format in history. With each day and week, it increasingly becomes the "people's format." DVD is very much a mass medium.
Home theater, however, is not yet a hobby/advocation of the masses. As hard a notion as it is for us to swallow, most persons do not know what is meant by the term "original aspect ratio." But we know all too well that most persons hate the concept of letterboxing with a near-passion.
Small wonder, then, that one of the first studios to embrace DVD is also among the first to announce two major releases that will be available in pan-and-scan only. The studio we all love to hate is reacting and responding to its own market research. Warner has little incentive to cater any longer to what it views as a niche market. And that's what we are, folks: a niche market, a fraction, a drop in the bucket.
Expect more pan-and-scan-only announcements from Warner, and soon after, others.
With sadness, I predict the following: Widescreen/OAR presentations eventually will only be available in special-edition releases, and probably at much greater cost. The studios want to make money, not curry favor with a more-educated elite.
I don't like what I've said here, but I fear it's the truth. For once, I hope I'm wrong.
------------------