THE PHANTOM MENACE; Fastest-Selling DVD Ever

Discussion in 'Archived Threads 2001-2004' started by Anthony Navaja, Oct 23, 2001.

  1. Anthony Navaja

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    ``Star Wars: Episode I -- The Phantom Menace'' has set a new first-week sales record, with an estimated 2.2 million DVD units purchased by consumers since the title was released on Oct. 16.
    That sales figure, which equates to more than $45 million in consumer spending on the DVD, barely eclipses the old record set by ``The Mummy Returns'' just two weeks ago, when Universal reported first-week sales at 2 million units.
    The next challenger is the year's biggest movie, ``Shrek,'' to be released Nov. 2, followed by the release on Nov. 20 of last year's biggest movie, ``Dr. Seuss' How the Grinch Stole Christmas.''
    Although ``Phantom'' distributor Fox did not give a specific number of units sold, the studio has reportedly shipped about 3.3 million copies of the title.
    Fox and Lucasfilm reported late Monday that 65% of all units shipped had already been purchased by consumers and that some retailers could run out of copies.
    ``Our tracking shows that the sales velocity for 'Episode I' is greater than 'Gladiator,' the No. 1-selling DVD of all time, and 'The Mummy Returns,' the previous No. 1-selling DVD of the year,'' noted Mike Dunn, executive VP of sales and marketing at Twentieth Century Fox Home Entertainment. ``We're doing everything possible to insure that we are not in an out-of-stock situation at retail, but given this velocity of sales, it'll be close.''
    Lucasfilm VP of marketing Jim Ward said, ``This stellar sales performance is even more impressive given that it is nearly three years after its theatrical release and 18 months after its VHS release.''
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  2. Joel Mack

    Joel Mack Cinematographer

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    [​IMG]
    The remaining 35% must all be here in Omaha. They're everywhere you look... [​IMG]
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  3. Matthew_S

    Matthew_S Second Unit

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  4. Jesse Skeen

    Jesse Skeen Producer

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    This film has been modified from its original version. It has been formatted to fit George Lucas's at-the-moment whims.
     
  5. Tim Mauldin

    Tim Mauldin Stunt Coordinator

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    "This film has been modified from its original version. It has been formatted to fit George Lucas's at-the-moment whims."
    It's his film, he can do with as he pleases. Either at-the-moment or any other moment.
     
  6. Greg_S_H

    Greg_S_H Executive Producer

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    I think the Lucasfilm people actually said that Attack of the Clones would follow the model of other theatrical releases and see a DVD release late 2002 or early 2003.
     
  7. Matt Stryker

    Matt Stryker Screenwriter

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    From a business perspective, it would actually make sense to sell the remaining SW DVDs sooner rather than later; after all, the money to be made now is worth more later (time value of money) and they can always rerelease a couple of times (we all know that Lucasfilm isn't afraid to do that).
    My comment to Jim Ward is: Imagine what it would be like if you released Ep II day-&-date with the VHS!
    2.2 million sold in the first week means almost 1 out of every 10 DVD player owners purchased this disc on the week it streeted. Now thats impressive.
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  8. george kaplan

    george kaplan Executive Producer

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    I think that Wal-Mart and Blockbuster and other pro pan&scan places should refuse to carry the Phantom Menace because it's only available widescreen. After all, with their extensive marketing research they know that all of their customers won't buy/rent it, but will only bitch about the black bars.
    Of course if anybody high up at those places had half a brain, some obvious flaws in the full-frame only mentality might come to light.
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  9. Scott Weinberg

    Scott Weinberg Lead Actor

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    Anyone know how the Snow White sales have compared to Phantom Menace?
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  10. Robert George

    Robert George Screenwriter

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    I'm fairly certain the percentage of the installed DVD base is quite a bit better than 1 in 10. There have been a bit over 20 million players sold, but that would not reflect the actual number of households. A fairly high percentage of player sales are to previous DVD owners. How many on this forum have bought two or more players in the past four and a half years?
    Hell, I probably account for a good chunk of player sales by myself [​IMG].
     
  11. Neil Joseph

    Neil Joseph Lead Actor

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  12. Parker Clack

    Parker Clack Schizophrenic Man
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    Obi:
    I think the last time I checked you had sold and bought as many DVD players as you have DVDs. [​IMG]
    Parker
     
  13. Eugene Hsieh

    Eugene Hsieh Supporting Actor

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    quote: A fairly high percentage of player sales are to previous DVD owners. How many on this forum have bought two or more players in the past four and a half years?[/quote]Hmmm... 3 DVD players, and two DVD-ROM drives. All for 1 person. [​IMG]
    quote: I think that Wal-Mart and Blockbuster and other pro pan&scan places should refuse to carry the Phantom Menace because it's only available widescreen. After all, with their extensive marketing research they know that all of their customers won't buy/rent it, but will only bitch about the black bars.
    Of course if anybody high up at those places had half a brain, some obvious flaws in the full-frame only mentality might come to light.[/quote]Heh. Judging by the kids I've met, interestingly it seems the vast majority couldn't care less if a movie is W/S or P&S, as long as its a good movie. It's just some parents that seem to care, even for kiddie movies, and it's the misled low-end stores like Wal-Mart.
    I personally dislike Phantom Menace, but I love it for the fact that it's a movie that people of all ages like, it's aimed at the general public, it's carried everywhere, and it's ONLY widescreen, yet still is the fastest selling DVD of all time.
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    1000 km on a tank of gas??? Check out the Prius and drive the future now!
    Check out my switched Dual Boot DVD Player Hack .
    [Edited last by Eugene Hsieh on October 23, 2001 at 05:12 PM]
     
  14. Ricky f

    Ricky f Supporting Actor

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    I think THE SANDLOT will out sell TPM by alot
    He is worried that THE SANDLOT will take away the attention off TPM
    That is why on the new SANDLOT DVD they have CGI'ed him in saying
    " Your Killing Me Smalls " [​IMG]
    Regards,
    Ricky
    [Edited last by Ricky f on October 23, 2001 at 05:40 PM]
    [Edited last by Ricky f on October 23, 2001 at 05:42 PM]
     
  15. Robert Dunnill

    Robert Dunnill Second Unit

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  16. David Lambert

    David Lambert Executive Producer

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    Gee, and I still have the same Panny A120 I bought 2 years ago, and the DVD-ROM drive that came with the Compaq 900Mhz computer I bought this past April...
    I need a 2nd player for the bedroom! I just can't decide:
    • 5-Disc Carousel
    • Nuon
    • Recordable
    • Multi-Region
    • Portable
    Sigh.
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  17. Scott Merryfield

    Scott Merryfield Executive Producer
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  18. Douglas Bailey

    Douglas Bailey Second Unit

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  19. Adam Lenhardt

    Adam Lenhardt Executive Producer

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    quote: Hell, I probably account for a good chunk of player sales by myself [​IMG].[/quote]TheDigitalBits should go more detailed with their player sales charts:
    General U.S. Sales: 21,068,884
    Obi Player Sales: 400,000
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    My DVD Collection
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    EDIT: Only two for me... Set top player and DVD-ROM drive.
    [Edited last by Adam Lenhardt on October 23, 2001 at 09:53 PM]
     
  20. SteveMc

    SteveMc Stunt Coordinator

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