Not to excuse the beta Maps that we all got with iOS6, but I guess not all news is bad re: the new Maps vs. Google Maps. Apple Maps uses between 50-80% less data than Google Maps. Good news for those who have to leave their grandfathered unlimited data plans: http://www.techradar.com/us/news/software/applications/apple-maps-uses-80-less-data-than-google-maps-1101501 Also, Google may have been withholding turn-by-turn (which was available on Android but not iOS) so that alone may have been the proverbial straw that broke Apple's back in deciding to roll out an imperfect app vs. staying with Google. I have GPS in my car so it wasn't a big deal, but I know of at least two directionally-challenged friends who wouldn't buy an iPhone solely because it didn't have turn-by-turn and their current smartphone did. http://www.ipodnn.com/articles/12/09/26/control.branding.of.data.created.flashpoints/ http://www.ipodnn.com/articles/12/10/03/apple.co.founder.became.vehemently.anti.google/ Now on that second article, can you imagine the backlash if Apple removed Google as the default search from iOS?