The History and Milestones of UltraViolet

Discussion in 'Streaming and Digital Media' started by Joshua Clinard, Sep 13, 2013.

  1. Joshua Clinard

    Joshua Clinard Screenwriter

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    If anyone is in doubt about the progress that UV has made in a very short time, or is just curious, take a look at this timeline of events.

    2010

    July 20: DECE reveals "UltraViolet" system


    2011

    Jan 5: Five Major Studio's + Lionsgate, announce support for UltraViolet (Minus Disney)

    Jan 6: DECE completes design of UltraViolet system

    Oct 11: Warner Bros. releases first UV title "Horrible Bosses" available to stream on Flixster

    Oct 14: Warner Bros. releases second UV title "The Green Lantern" available to stream on Flixster

    Dec 2: Sony releases it's first two UV titles, "The Smurfs" and "Friends with Benefits"

    (Throughout the initial roll-out of UltraViolet, the press and consumers reacted very negatively towards the format)


    2012

    Jan 10: At CES, Amazon became the first retailer to announce support for UltraViolet. DEG reported that 750k accounts were created in the first 3 months.

    March 13: Walmart joined DECE and detailed a new in Store Disc to Digital Service

    April 16: Dreamworks Animation joined Vudu's Disc to Digital Service. Walmart added UV enabled titles to vudu and launched it's Disc to Digital service, with 3,500 titles initially

    May 2: UltraViolet grew to 2 Million accounts

    July 30: Vudu began to offer redemption of UV titles directly each movie page

    Aug 18: LionsGate released it's first UV title "The Hunger Games"

    Sept 10: Dolby announced it's Dolby Digital Plus tech would be included in the Common File Format

    Sept 11: M-Go announced a new video service that would offer UV titles

    Sept 18: Fox released it's first UV title Prometheus, in it's new HD Digital Format, 3 weeks ahead of Home Video street date, and also added UV rights to 600 catalog titles

    Sept 30: UltraViolet surpassed 5 million accounts and 7,200 titles

    Oct 25: Redbox and Verizon stated that their new Redbox Instant platform would be UV ready

    Sept 26: Barnes & Noble revealed that it's new video store for the Nook would be UltraViolet Ready, and would be available in the fall

    Nov 24: CinemaNow added UV status to titles from several studios.

    Dec 20: Best Buy launched it's Home Disc to Digital service beta

    Dec 31: Disney shut down it's Disney Movies Online service. Industry insiders suggested that keychest had been abandoned


    2013

    Janu 5: M-Go UV platform opened for buisiness

    Jan 7:

    At CES, Wal-Mart announced it would bring it's Disc to Digital Service to the home, and a new vudu app for IOS would be released

    At CES, DEG announced 9 million UV accounts had created, and 8500 titles with UV

    Jan 11: Cineplex launched a new UV streaming service in Canada

    April 19: Streaming Media Reported that 12 million UV accounts had been created, and that 9,100 titles were available

    April 25: Best Buy revealed that the UltraViolet based CinemaNow platform was available in Canada

    May 6: Fox discontinued disc-based digital copy, and began to offer UV based HD Digital copy for all new releases

    June 4: Wal-Mart launched In Home Disc to Digital as a public beta.

    June 11: Walt Disney abandoned iTunes only digital copy, with the release of OZ: The Great and Powerful, it's first Digital Copy Plus title, that offers a choice between iTunes, Amazon, or vudu.

    August 6: Walt Disney released two titles, The Sword in the Stone, and Robin Hood, that removed the choice of iTunes. These titles offer a choice between Amazon and vudu.

    August 7: DEG announced that 10,000 titles are available

    Sept. 2: Target revealed that new it's UltraViolet service, Target Ticket, will launch on Oct. 1

    Sept. 3: CinemaNow bowed it's Disc to Digital service in Canada

    Sept. 12: Warner CEO announced that 15 million accounts have been created.


    What I hope to see in the near future:

    MGM, or other mini-major studio begins to release UV catalog titles.

    Common File Format begins roll-out

    Ahead of the Holiday shopping season, blinkbox, or Lovefilm launches UV capable service in the UK

    At CES: Amazon.com announces UV implementation plan. DEG announces 20 million accounts created

    Disney joins DECE and begins to enable UV titles
     
  2. I would add to the wish list Apple enabling UV on iTunes movies. I prefer to purchase from them and use Apple TV, but will not until it joins what is obviously the standard going forward.
     
  3. Towergrove

    Towergrove Screenwriter

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    Missed one....Sonys new 4k video download service is supposed to be UV enabled too.
     
  4. Joshua Clinard

    Joshua Clinard Screenwriter

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    Since I can't edit this post, I should also add:

    May 2: Kaleidescape opened UV-based video download store.
     
  5. Towergrove

    Towergrove Screenwriter

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  6. Sam Posten

    Sam Posten Moderator
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    Why can't you edit your posts? Regular users are free to edit their own content here...
     
  7. TravisR

    TravisR Studio Mogul

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    I think after the switch over, posts can't be edited after 2 days.
     
  8. Sam Posten

    Sam Posten Moderator
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    I don't think I have any special privileges and I can edit my posts from years gone by.
     
  9. TravisR

    TravisR Studio Mogul

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    Looking at my recent posts, I can edit going back 48 hours and that's it. You're special and you didn't know it. :)
     
  10. Sam Posten

    Sam Posten Moderator
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    Huh, who knew? That sucks.I will endeavor to not abuse my privileges!
     
  11. Joshua Clinard

    Joshua Clinard Screenwriter

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    For those of you concerned about not being able to watch HD video on tablets, flixster has now enabled HD streaming/downloads for iPads and iPhones. I hope vudu follows suit!
     

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