I Am Legend: Over 200 million in U.S. box office, a bona fide hit by definition. The Studio responds with a $35 DVD that was a joke: some cartoons and the same movie with a tacked-on alternate ending on a second disc! Nine months later they unveil a $50 "Ultimate Edition" with material that should've been included on the initial release. Its not just Warners doing this, I've noticed this pattern with other studios. If the studios are tired of coming up with material to throw onto discs then they should just stop. We're essentially being asked to pay a premium price for the priviledge of having a couple of featurettes and fancy packaging. Most of the stuff they call extras is just crap nobody watches more than once anyway. I just picked up The Dark Knight, the no-frills version, for fifteen bucks at CC. It doesn't even have the trailer but I'm ok with that. I'm not paying $27 for the "Special Edition". At this point, after more than 10 years of collecting DVDS, paying premium prices for movies, especially in this economy, is simply not justifiable.