TCFHE Press Release: Fox opens the viewing experience to a whole new world with Blu-Ray launch

Discussion in 'Blu-ray and UHD' started by Ronald Epstein, Jun 28, 2010.

  1. Ronald Epstein

    Ronald Epstein Administrator
    Owner

    Joined:
    Jul 3, 1997
    Messages:
    46,445
    Likes Received:
    4,371
    Real Name:
    Ronald Epstein
    FOX’S LIVE EXTRAS OPENS THE VIEWING EXPERIENCE TO A WHOLE NEW WORLD WITH THE BLU-RAY LAUNCH OF PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF
    Unlock Exciting Content Through Internet Connected Blu-ray Players For Several Fox Family Favorites Including The Fantastic Mr. Fox and Ice Age: Dawn of the Dinosaurs
    LOS ANGELES, CA (June 28, 2010) – Twentieth Century Fox Home Entertainment continues to offer fans new and exciting material through LIVE EXTRAS, expanding with the Blu-ray release of Percy Jackson & The Olympians: The Lightning Thief. Launching on June 29, consumers that purchase the disc will be able to access exclusive never-before-seen clips via their network connected Blu-ray player and BD-Live. Additionally, some of the studios biggest family hits will debut all-new content through the LIVE EXTRAS program including Fantastic Mr. Fox, Ice Age: Dawn of the Dinosaurs, Night at the Museum: Battle of the Smithsonian and Tooth Fairy.
    Innovative, clever and easy to use, LIVE EXTRAS opens a gateway for fans to see the newest content the studio has to offer for movies in theaters and on Blu-ray at no additional cost. Simply insert the disc into a BD-Live enabled player, internet access the main menu and the fantastic new footage will be just a few short clicks away. This is only the beginning as Twentieth Century Fox Home Entertainment will continue to expand the BD-Live experience throughout the year by releasing all-new extras for some of their classic horror, action and comedy titles. “We are just scratching the surface on how a Blu-ray player can enhance the consumer’s experience in the home, said Mary Daily, Executive Vice President, Marketing, North America for Twentieth Century Fox Home Entertainment. “LIVE EXTRAS opens a doorway to an innovative experience that can only be possible through Blu-ray.”
    The LIVE EXTRAS on the Blu-ray release of Percy Jackson & The Olympians: The Lightning Thief will include the featurette entitled “Demigods At Work & Play: Inside the Lotus Land Casino” which provides an inside look at the lavish set design with the film’s young cast. Featurettes now available for the “legacy” titles will include a mock featurette with Stephen Merchant from Tooth Fairy, an interview with Jason Schwartzman from the London premiere ofThe Fantastic Mr. Fox, a hilarious featurette with Thomas Lennon and Robert Ben Garant reprising their roles as The Wright Brothers from Night at the Museum: Battle of the Smithsonian and a behind-the-scenes look at the thrilling climax of Ice Age: Dawn of the Dinosaurs.
    The Percy Jackson & The Olympians will be available June 29 for a suggested retail price of $39.99 U.S. / $49.99 Canada. All other “legacy” titles are currently available everywhere on Blu-ray, also for the suggested retail price of $39.99 U.S. / $49.99 Canada.

    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]
     
  2. Dick

    Dick Producer
    Supporter

    Joined:
    May 22, 1999
    Messages:
    5,501
    Likes Received:
    1,543
    Real Name:
    Rick
    I would respond to this news with a quote from Bill Hunt at Digital Bits from a few days ago:


    Let me tell you studio guys something (AGAIN!), because too many of you clearly don't understand this: The ability to look up a recipes, or check an actor's IMDB profile, or chat with friends, or watch content on your iPhone... all while watching a film on Blu-ray... doesn't excite ANYONE who is actually passionate about film, Blu-ray or, hell... even iPhones for that matter. Film fans don't look at ANY of that crap, and even the few people who love that kind of thing may sample it once and never look at it again. And yet the studios are spending hundreds of thousands of dollars to create it, manage it, QC it, trouble-shoot it and maintain the servers for it. I have no doubt that having these features makes the studios feel like they're really innovating technically, and making Blu-ray feel different and more advanced than DVD. And I'm sure such things look great on a marketing spreadsheet or press release. BUT FANS OF THESE FILMS DON'T GIVE A SHIT ABOUT ANY OF IT. And by including it on your discs, you're just wasting money that would be better spent on new HD transfers, or on paying actors or directors to participate in new commentaries or interviews to create truly new extras. Will someone at the Hollywood studios PLEASE figure this out? Finally?!

    Look... my own frustration with catalog BDs (and the frustration of MANY of our readers) aside... I should add here that yes, a select few of these advanced interactive features are actually cool, interesting and genuinely worthwhile. I also know that there are a LOT of good people in this business working hard to make them special, and I don't mean to disparage any of them or their efforts. But the bottom line is that Blu-ray is a MOVIE format, above and beyond anything else. And as is (and should always be) the case with any movie format, it's the PICTURE AND SOUND THAT MATTER MOST! If a studio can't be bothered to get that most critical part right, then all the rest of the BD-Java and BD-Live stuff is just putting the cart before the horse. And even the very best and most well-intentioned of you interactivity guys should understand and appreciate that. Nobody buys a Blu-ray for the games, the chatting options or the Focus Points. They buy it hoping to see a movie they love, in the very best possible quality. Make no mistake.


    Why not simply post this material online for anyone to access instead of crapping up Blu-rays it?
     
  3. Worth

    Worth Screenwriter

    Joined:
    Jul 17, 2009
    Messages:
    1,730
    Likes Received:
    636
    Real Name:
    Nick Dobbs
    I have to agree. I really wish that some of the money Fox spent on this had gone towards a new transfer of Predator instead of the DNRd mess we ended up with.
     
  4. Rick Thompson

    Rick Thompson Screenwriter

    Joined:
    Jul 1, 2008
    Messages:
    1,169
    Likes Received:
    382
    Absolutely correct. I'm not interested in any of that junk.


    I also don't want previews except in the way CBS television DVDs do it. First screen is just two buttons: Main Menu and Previews. You have the choice instead of the practice now of making you watch them unless you stumble on a way to get rid of them. Sometimes it's hitting menu on the remote and sometimes you have to chapter jump through them. On some BDs, you can only fast forward. On the day that is disabled, I'll just go back to DVD and say to hell with Blu-ray.


    My Blu-ray player is, on purpose, NOT connected to the internet so it will not try to access that BD-Live or interactive choices. In Bill Hunt's words, I don't give a shit about any of it.
     
  5. Scott Merryfield

    Scott Merryfield Executive Producer
    Supporter

    Joined:
    Dec 16, 1998
    Messages:
    11,754
    Likes Received:
    804
    Location:
    Michigan
    I wholeheartedly agree with the sentiments above. I am most interested in the film, and never delve into the BD Live material. Also, fancy animated menus do not impress me. Studios can redirect the funds for these features into either improving the video/audio quality of the film itself or lowering the price of the discs.


    I purchase BD's to watch films, not to play an interactive video game.
     
  6. PaulaJ

    PaulaJ Supporting Actor

    Joined:
    Oct 9, 2000
    Messages:
    619
    Likes Received:
    58
    I wish they'd spent some of that money used to develop that interactive stuff (yawn) on preparing some classic Fox titles for Blu-ray.


    Or heck... preparing some not-yet-released classics for standard DVD.
     
  7. Jason Charlton

    Jason Charlton Ambassador

    Joined:
    May 16, 2002
    Messages:
    3,521
    Likes Received:
    383
    Location:
    Baltimore, MD
    Real Name:
    Jason Charlton
    Three words for the fine folks at Fox:


    I don't care.
     
  8. TonyD

    TonyD Who do we think I am?
    Supporter

    Joined:
    Dec 1, 1999
    Messages:
    17,068
    Likes Received:
    367
    Location:
    Disney World and Universal Florida
    Real Name:
    Tony D.
    .
     
  9. Edwin-S

    Edwin-S Producer

    Joined:
    Aug 20, 2000
    Messages:
    5,970
    Likes Received:
    282
    I've connected to BD live a few times and I've never seen anything but ads. BD Live is just a waste of time and money that could be put to better use.
     
  10. Jeff Brooks

    Jeff Brooks Second Unit
    Supporter

    Joined:
    Mar 9, 2000
    Messages:
    269
    Likes Received:
    8
    Location:
    Sugar Hill GA USA
    Real Name:
    Jeff Brooks
    Poor Ron. He was just trying to let us know about this. It's not his fault.

    I will say that I have lost count of the times I hustle to IMDB after watching a movie, to look for someone I recognize.

    However, even with a 20Mb broadband connection, BD-Live, etc., just does not do it for me. It is so aggravating to see a display saying it is loading a fresh preview from the internet, and the next thing that plays is about an iPhone feature!
     
  11. Jason Charlton

    Jason Charlton Ambassador

    Joined:
    May 16, 2002
    Messages:
    3,521
    Likes Received:
    383
    Location:
    Baltimore, MD
    Real Name:
    Jason Charlton

    I don't think anyone meant any slight to Ron at all - we all know he's simply the messenger in this case, and regardless of the news, we appreciate his efforts to keep us all informed.


    All of the negative comments constructive criticisms were made either with the intent of sparking discussion on the matter, or (in my case) clearly aimed at the studio executives who seem to believe that consumers would rather their hard-earned money go towards the addition of superfluous, EPK-style content consisting of little more than trailers and advertisements for movies that (aside from studio affiliation) are in no way related to the title in hand, rather than being put towards presenting the film (that the user actually purchased) with the best possible video and audio quality, which is really why most of us switched to Blu-Ray in the first place.
     
  12. Aaron Silverman

    Aaron Silverman Executive Producer

    Joined:
    Jan 22, 1999
    Messages:
    10,728
    Likes Received:
    566
    Location:
    Florida
    Real Name:
    Aaron Silverman

    Personally, I wish that ALL of the money Fox spent on applying that abominable DNR had been spent on BD-Live material instead. ANY BD-Live material!
     
  13. JohnRa

    JohnRa Stunt Coordinator

    Joined:
    Jun 15, 2006
    Messages:
    133
    Likes Received:
    1
    Location:
    Tennessee
    Real Name:
    John Needham
    BD-Live doesn't interest me at all. Just adding my 2 cents.
     
  14. Todd H

    Todd H Go Dawgs!

    Joined:
    May 27, 1999
    Messages:
    2,153
    Likes Received:
    58
    Location:
    Georgia
    Real Name:
    Todd
    Tried BD-Live...didn't impress me. Just give me the movie with an ACCURATE video transfer and lossless audio.
     
  15. Cees Alons

    Cees Alons Moderator
    Moderator

    Joined:
    Jul 31, 1997
    Messages:
    19,316
    Likes Received:
    289
    Real Name:
    Cees Alons
    Although I absolutely love the resolution, the picture quality and richness of color, as well as the bandwidth, the storage room and the audio possibilities BD has to offer, I totally agree with the sentiments above: I consider BD-Live a waste of (loading) time, money and effort and never watch it anymore.

    Bill Hunt expressed this excellently indeed.


    BD-Live (and the implementation of BD+ and Java) on BD are serious mistakes, IMO. In fact, I removed the IP connection from my active player (only to use it occasionally to install a new firmware version).


    Fox Live may be opening a whole new world, but I don't like that world very much.



    Cees
     
  16. Vegas 1

    Vegas 1 Supporting Actor

    Joined:
    Jun 23, 1999
    Messages:
    527
    Likes Received:
    34
    Location:
    Las Vegas, NV
    Real Name:
    Alvin Kuenster
    That's why I prefer the way Criterion does their BR releases, geared towards the true film enthusiast.
     
  17. Danny Burk

    Danny Burk Second Unit

    Joined:
    Jul 10, 2005
    Messages:
    277
    Likes Received:
    32
    Location:
    South Bend, IN
    I'm in complete agreement with the sentiments already expressed, and have no plans to hook up the player to the internet. Indeed, Criterion (and Masters of Cinema) are still the gold standard.
     
  18. Cees Alons

    Cees Alons Moderator
    Moderator

    Joined:
    Jul 31, 1997
    Messages:
    19,316
    Likes Received:
    289
    Real Name:
    Cees Alons


    One day, and this day may never come, a Blu-ray disc may refuse to play unless there is an Internet connection (and possibly: unless the BD+ Java script has checked something somewhere on the web).

    That day I will return that specific BD to the store and review my collector's routines.



    Cees
     
  19. Paul_Scott

    Paul_Scott Lead Actor

    Joined:
    Jul 19, 2002
    Messages:
    6,546
    Likes Received:
    1

    Yeah, I do think that is where this is ultimately headed. In the short term, BD Live is going to be a conduit for the studio to upsell ancillary junk, direct market, and data gather. Eventually it will be mandatory for the studio to keep tabs on you. Remember- as per those PSAs that used to precede every Fox title you would buy, the studio is convinced that you are a potential criminal, and needed to be lectured. This same studio must be tickled pink that the technology will soon be in place so that instead of a lecture, it can finally monitor each and every one of us.


    and yeah, that'll be the day I start revisiting what I already own and cutting back further purchases. My player isn't hooked up to the net and never will be.
     
  20. Rick Thompson

    Rick Thompson Screenwriter

    Joined:
    Jul 1, 2008
    Messages:
    1,169
    Likes Received:
    382

    The only way to stop it may well be economic boycott. Remember the days when they had ads -- not movie previews but ads for soda, cars and other stuff -- at the beginning of VHS tapes? Only when some companies stopped doing that and sold a lot more copies than movies with ads did the practice stop.
     

Share This Page