It was a million bucks, actually! And it was during the All-Stars season.
I always figured...and I'm sure I'm being cynical...that the producers knew what they had with Rupert by way of popularity...and when they knew he didn't win All-Stars (which came on the heels of his loss in Pearl Islands) they came up with the scheme for the audience vote for most popular survivor.
And then, cynical guy that I am, I figured they did the same with James.
I'm sure it didn't really go down that way.