After playing the game demo a lot and trying the different ways to view it, I prefer to turn off 720p and have it fill my Toshiba 16:9 in 480p. The biggest indicator of the difference is how crisp the red Namco logo looks. In 720p it is a bit soft. I'm assuming this is due to the Toshiba's upconversion process. Does anyone concur or have a different experience?