Sony Press Release: Sony announces 3D-Capable HDTVs and Home Audio and Video Products

Discussion in 'Playback Devices' started by Ronald Epstein, Jun 9, 2010.

  1. Ronald Epstein

    Ronald Epstein Administrator
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    SONY DELIVERS THE INDUSTRY’S LARGEST ARRAY

    OF 3D-CAPABLE HDTVs AND HOME AUDIO AND VIDEO PRODUCTS

    Pre-sales Begin for BRAVIA 3D HDTVs; 3D Upgrade For Earlier 2010 Blu-ray Models



    SAN DIEGO, June 9, 2010 – Sony today announced that its 3D-capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July. Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.



    Sony now offers consumers the most diverse line of 3D-capable home entertainment products including 19 BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components that offer various levels of performance and features.



    Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy® and Emmy® award-winning Jive/Sony Music artist Justin Timberlake, aiming to deliver consumer education and eliminate 3D confusion.



    “3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”


    BRAVIA 3D HDTVs


    Focusing on that high quality experience, Sony’s 3D-capable BRAVIA HDTVs incorporate a frame sequential display with active-shutter glasses that work together with Sony's proprietary high frame rate technology reproducing smooth, full high-definition 3D images.



    The line-up includes the 3D-integrated BRAVIA XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active shutter glasses and the 3D ready BRAVIA XBR-HX909 and KDL-HX800 series 3D ready models which offer the option of adding the 3D sync transmitter and glasses at an additional cost.



    The line features screen sizes including 40, 46, 52, 55, and 60-inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).



    Consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment’s Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea. The sets will also include a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PlayStation3 (PS3™) System (sold separately). The titles include PAIN (partial game) and MotorStorm®: Pacific Rift (demo) and full game downloads of WipEout®HD and Super StarDust™ HD.


    BRAVIA XBR-LX900 Series Integrated 3D HDTVs


    The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.



    The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony’s BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony’s new premium video service, Qriocity.


    BRAVIA XBR-HX909 Series 3D Ready HDTVs


    The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately. The models feature full HD (1920 x 1080p) and Sony’s Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.



    Sony’s Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.


    BRAVIA KDL-HX800 Series 3D Ready HDTVs


    Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range. The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.


    Blu-ray 3D Players


    Available in July for about $300, Sony’s Blu-ray 3D BDP-S770 model offers built-in Wi-Fi (802.11n) for easy access to Sony’s BRAVIA Internet Video platform and Qriocity.



    Additionally, Sony’s BDP-S470 and BDP-S570 Blu-ray Disc players can be upgraded to play Blu-ray 3D with a free online firmware update that is now available. The update also adds Digital Living Network Alliance (DLNA®) compatibility to the models.


    Blu-ray 3D Home Theater Systems


    Also available this July for about $800, Sony’s new full HD 1080p 5.1 channel Blu-ray 3D-capable home theater system (model BDV-HZ970W) features wireless capabilities via the included USB wireless LAN adapter (802.11n) allowing for easy access to the BRAVIA Internet Video platform and Qriocity.



    The model also offers two HDMI inputs with 3D pass-through, HDMI repeater function, and a universal remote.



    Sony’s BDV-E570 and BDV-E770W Blu-ray theater systems can now also be upgraded to Blu-ray 3D with the free firmware update. The update also adds DLNA compatibility to the units.



    Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called “BD Remote” which can be downloaded from the Apple App store. The app, will also be available soon for Android™ devices, allows the device to function as a remote control that includes the ability to access a Blu-ray Disc’s details such as jacket artwork, actor, and production information as well as search for additional video clips online.


    3D-Capable Home Audio Components


    Sony also recently announced 3D-capable home audio products including the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system. The models offer consumers flexible solutions to round out the Sony 3D experience and meet the demands of 3D home entertainment.



    Additionally, Sony will add 3D capability to the previously announced STR-DH810 and STR-DH710 AV receivers through a firmware update later this month.


    Integrated Marketing Campaign


    Sony’s 3D advertising will start airing this week on national TV networks, accompanied by cinema, radio, print and digital ads throughout the year. Owing to the importance of clear consumer education on 3D, Sony will also spread the word about the new BRAVIA 3D TVs through dedicated training events, displays at authorized Sony retailers, social networks, on SonyStyle.com, through Sony Style stores, and via e-mail, direct mail, and free standing inserts.



    The campaign was developed with support of Sony Electronics’ advertising agency 180 Los Angeles.



    Specifications and images for all 3D products can be found at www.sony.com/news.



    For further details and pre-orders, please visit www.sony.com/bravia or Sony Style retail stores across the country. These products and others can be found at Sony authorized retailers across the country.



    To learn about the 3D world created by Sony, please visit www.sony.net/united/3D.





    BRAVIA® XBR-60LX900 Edge LED LCD HDTV with 3D Built-in


    Available for pre-sale for $5,000

    • 60-inch Full HD (1920 x 1080p) LCD HDTV with edge LED backlight

    • Monolithic Design

    • 3D in Full HD 1080p (glasses included x2)

    • Motionflow™ PRO 240Hz Technology for smooth motion

    • OptiContrast panel

    • Integrated Wi-Fi® wireless network capabilities (802.11)

    • BRAVIA® Internet Video and Widgets

    • Intelligent Presence Sensor

    • BRAVIA Engine™ 3

    • USB and DLNA® photo/music/video playback




    BRAVIA® XBR-52LX900 Edge LED LCD HDTV with 3D Built-in


    Available for pre-sale for $4,000

    • 52-inch Full HD (1920 x 1080p) LCD HDTV with edge LED backlight

    • Monolithic Design

    • 3D in Full HD 1080p (glasses included x2)

    • Motionflow™ PRO 240Hz Technology for smooth motion

    • OptiContrast panel

    • Integrated Wi-Fi® wireless network capabilities (802.11)

    • BRAVIA® Internet Video and Widgets

    • Intelligent Presence Sensor

    • BRAVIA Engine™ 3

    • USB and DLNA® photo/music/video playback




    BRAVIA® XBR-52HX909 LED LCD HDTV with 3D


    Available for pre-sale for $4,000

    • 52-inch Full HD (1920 x 1080p) LCD HDTV with Intelligent Dynamic LED Backlight with full array local dimming

    • Monolithic Design

    • 3D in Full HD 1080p (active glasses and sync transmitter sold separately)

    • Motionflow™ PRO 240Hz Technology for Smooth Motion

    • OptiContrast panel

    • Wi-Fi® Adapter ready (sold separately)

    • BRAVIA® Internet Video

    • BRAVIA Engine™ 3 with Intelligent Image Enhancer

    • USB and DLNA® photo/music/video playback

    • RS-232c I/O terminal




    BRAVIA® XBR-46HX909 LED LCD HDTV with 3D


    Available for pre-sale for $3,500

    • 46-inch Full HD (1920 x 1080p) LCD HDTV with Intelligent Dynamic LED Backlight with full array local dimming

    • Monolithic Design

    • 3D in Full HD 1080p (active glasses and sync transmitter sold separately)

    • Motionflow™ PRO 240Hz Technology for Smooth Motion

    • OptiContrast panel

    • Wi-Fi® Adapter ready (sold separately)

    • BRAVIA® Internet Video

    • BRAVIA Engine™ 3 with Intelligent Image Enhancer

    • USB and DLNA® photo/music/video playback

    • RS-232c I/O terminal




    BRAVIA® KDL-55HX800 HDTV with 3D


    Available for pre-sale for $3,400

    • 55-inch Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlight

    • 3D in Full HD 1080p (active glasses and sync transmitter sold separately)

    • Motionflow™ PRO 240Hz Technology for Smooth Motion

    • Wi-fi® Adapter ready (sold separately)

    • BRAVIA® Internet Video

    • BRAVIA Engine™ 3

    • USB and DLNA® photo/music/video playback




    BRAVIA® KDL-46HX800 HDTV with 3D


    Available for pre-sale for $2,700

    • 46-inch Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlight

    • 3D in Full HD 1080p (active glasses and sync transmitter sold separately)

    • Motionflow™ PRO 240Hz Technology for Smooth Motion

    • Wi-Fi® Adapter ready (sold separately)

    • BRAVIA® Internet Video

    • BRAVIA Engine™ 3

    • USB and DLNA® photo/music/video playback




    BRAVIA® KDL-40HX800 HDTV with 3D


    Available for pre-sale for $2,100

    • 40-inch Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlight

    • 3D in Full HD 1080p (active glasses and sync transmitter sold separately)

    • Motionflow™ PRO 240Hz Technology for Smooth Motion

    • Wi-Fi® Adapter ready (sold separately)

    • BRAVIA® Internet Video

    • BRAVIA Engine™ 3

    • USB and DLNA® photo/music/video playback




    [​IMG]




    BDP-S770 Blu-ray Disc™ Player


    Available in July for $300

    • Full HD 1080p single-disc Blu-ray Disc™, DVD, CD, SA-CD player

    • Blu-ray 3D™ capable

    • BRAVIA® Monolithic Design matching

    • BRAVIA® Internet Video

    • Built-in Wi-Fi® Wireless (802.11n) with Wi-Fi® Protected Setup (WPS)

    • Entertainment Database Browser with Gracenote™ technology

    • BD Remote (iPhone/iPod touch remote control – free app.)

    • Photo/music/video playback via USB and DLNA®

    • DVD upscaling to 1080p with Precision Cinema HD Upscaling

    • Dolby® TrueHD and dts®-HD Master Audio™ decoding

    • Built-in 1GB Memory





    BDP-S570 Blu-ray Disc™ Player


    Available now for about $250

    • Full HD 1080p single-disc Blu-ray Disc™, DVD, CD, SA-CD player

    • Blu-ray 3D™ capable (firmware update may be required)

    • BRAVIA® Monolithic Design

    • BRAVIA® Internet Video

    • IP Content Noise Reduction

    • Built-in Wi-Fi® Wireless (802.11n) with Wi-Fi® Protected Setup (WPS)

    • Entertainment Database Browser with Gracenote technology

    • BD Remote (iPhone/iPod touch remote control – free app.)

    • Photo/music/video playback via USB and DLNA®

    • DVD upscaling to 1080p with Precision Cinema HD Upscaling

    • Dolby® TrueHD and dts® -HD Master Audio decoding

    • Built-in 1GB Memory




    BDP-S470 Blu-ray Disc™ Player


    Available now for about $200

    • Full HD 1080p single-disc Blu-ray Disc, DVD, CD, SA-CD player

    • Blu-ray 3D capable (firmware update may be required)

    • BRAVIA Monolithic Design

    • BRAVIA Internet Video

    • Wireless LAN Ready (USB wireless LAN adapter sold separately)

    • Entertainment Database Browser with Gracenote technology

    • BD Remote (iPhone/iPod touch remote control – free app.)

    • Photo/music/video playback via USB and DLNA

    • DVD upscaling to 1080p with Precision Cinema HD Upscaling

    • Dolby® TrueHD and dts® -HD Master Audio decoding




    BDV-HZ970W Blu-ray Disc Home Theater System


    Available in July for $800

    • 1000W Full HD 1080p Blu-ray disc, DVD, CD, SA-CD, AVCHD 5.1 channel system

    • Blu-ray 3D capable

    • BRAVIA Monolithic Design Concept

    • Two HDMI inputs with 3D pass-through

    • HDMI repeater

    • BRAVIA Internet Video

    • Integrated S-AIR™ Wireless Rear Speakers

    • Wireless LAN ready with included USB WiFi Adapter (802.11n)

    • Entertainment Database Browser with Gracenote technology

    • Photo/Music/Video Playback via USB and DLNA

    • iPod audio playback via USB

    • DVD upscaling to 1080p with Precision Cinema HD Upscaling

    • Dolby® TrueHD and dts® -HD Master Audio decoding

    • Universal remote with preset and learning functions

    • Built-in 1GB Memory




    BDV-E770W Blu-ray Disc Home Theater System


    Available now for about $650

    • 1000W Full HD 1080p Blu-ray Disc, DVD, CD, SA-CD 5.1 channel home theater system

    • Blu-ray 3D capable (firmware update may be required)

    • BRAVIA Monolithic Design Concept

    • BRAVIA Internet Video

    • Integrated S-AIR™ Wireless Rear Speaker

    • Wireless LAN ready with included USB WiFi Adapter (802.11n)

    • Entertainment Database Browser with Gracenote technology

    • Photo/Music/Video Playback via USB and DLNA

    • iPod audio playback via USB

    • DVD upscaling to 1080p with Precision Cinema HD Upscaling

    • Dolby® TrueHD and dts® -HD Master Audio decoding

    • Built-in 1GB Memory


    BDV-E570 Blu-ray Disc Home Theater System


    Available now for about $550

    • 1000W Full HD 1080p Blu-ray Disc, DVD, CD, SA-CD 5.1 channel home theater system

    • Blu-ray 3D capable (firmware update may be required)

    • BRAVIA Monolithic Design Concept

    • BRAVIA Internet Video

    • S-AIR ready for wireless rear and wireless multi-room speakers (sold separately)

    • Wireless LAN ready with included USB WiFi Adapter (802.11n)

    • Entertainment Database Browser with Gracenote technology

    • Photo/Music/Video Playback via USB and DLNA

    • iPod audio playback via USB

    • DVD upscaling to 1080p with Precision Cinema HD Upscaling

    • Dolby® TrueHD and dts® -HD Master Audio decoding

    • Built-in 1GB Memory




    [​IMG]



    HT-CT350 3.1 Channel Sound Bar System


    Available now for $400

    • 400 watts of total system power (100 watts x 3 channels + 100 watts sub

    • BRAVIA Monolithic Design matching

    • 3D pass-through with HDMI repeater (three inputs/one output)

    • Standby pass-through for audio and video devices connected via HDMI

    • Audio return channel




    HT-CT150 3.1 Channel Sound Bar System


    Available now for $300

    • 340 watts of total system power (85 watts x 3 channels + 85 watts sub

    • BRAVIA Monolithic Design matching

    • 3D pass-through with HDMI repeater (three inputs/one output)

    • Standby pass-through for audio and video devices connected via HDMI

    • Audio return channel




    HT-SF470 5.1 Channel Home Theater System


    Available now for $550

    • 1000 watt (157W x 5 +167W sub)

    • 3D pass-through with HDMI repeater (three inputs/one output)

    • BRAVIA Monolithic Design matching

    • Standby pass-through for audio and video devices connected via HDMI

    • Audio return channel

    • S-Air wireless technology for rear speakers and multi-room speakers (sold separately)




    STR-DN1010 7.1 Channel AV Receiver


    Available now for about $500

    • 110 watt total power @ 8-Ohms, 1kHz, 1% THD

    • Full HD 1080/24p

    • Up conversion to HDMI and up scaling to 1080p (FAROUDJA DCDi EDGE)

    • 3D pass-through via the four HDMI inputs

    • Second zone capabilities through Sony’s S-AIR wireless technology

    • Audio return channel

    • Stand by pass-through of Audio & Video via HDMI connected devices

    • Graphical User Interface for ease-of-use




    STR-DH810 7.1 Channel AV Receiver


    Available now for about $400

    • 110 watts power per channel @8-Ohms, 1 kHz, 1% THD

    • Full HD 1080/24p

    • Up conversion to HDMI and up scaling to 1080p (1080p upscale of 480i and lower resolution)

    • 3D pass-through via the four HDMI inputs (with firmware update)

    • Second zone wireless audio (S-AIR ready)

    • Audio return channel

    • Stand by pass-through of Audio & Video via HDMI connected devices




    STR-DH710 7.1 Channel AV Receiver


    Available now for about $300

    • 105 watts power per channel @8-Ohms, 1 kHz, 1% THD

    • Full HD 1080/24p

    • Dolby® TrueHD and dts® -HD Master Audio decoding

    • 3D pass-through via the four HDMI inputs (with firmware update)

    • Second zone wireless audio (S-AIR ready)

    • Audio return channel

    • Stand by pass-through of Audio & Video via HDMI connected devices
     
  2. Gary Seven

    Gary Seven Grand Poo Pah

    Joined:
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    I've lost faith in Sony TVs and find their prices exhorbitant in relation to their reliability. I have been buying their TVs for 15 years and have had a problem with everyone of them. The latest debacle with the SXRDs was the last straw.
     

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