Really hard to explain but there is SO MUCH history and evidence that Pacific Theatres simply does not like Cinerama, the name, logo, process, etc. When the store opened at ArcLight it was clear they expected their scribbled ArcLight logo to become as popular and merchandisable as those of the Hard Rock Cafe and Planet Hollywood, ignoring the obvious fact that the neither the ArcLight name nor its sloppy logo were at all appealing or meaningful to the public. Cinerama, an attractive logo of a cooler name that actually means something related to movies, clearly seems something they do not want to be identified with, except for marginal references to the past and rare events. That ArcLight shop is so generic now it that may as well be in an anytown mall or coffeeshop for all it has to do with movies or Hollywood, much less Cinerama. If anything related to Cinerama shows up for sale when the festival comes up, it is likely all due to Sittig, (cue ovation here) who knew they own the rights to reprint the original Cinerama souvenir books, (except Grimm and West) and he may occasionally have a few things made up to sell if an interested crowd is expected. But that stuff is as rare as a properly used screen curtain these days. However there is a store on Hollywood Boulevard called Larry Edmunds, where you can still find, (especially if you ask) original souvenir books from Grimm (near Mint), and many other 60s-70s roadshow or event movies.