The author desperately needs an editor; I lost interest halfway through and quickly skimmed the closing paragraphs. Do I understand his thesis?
* Microsoft will kill Mobile Windows abruptly
* Microsoft will release a Windows Phone competing directly with its former h'ware partners
* Microsoft will release a Windows Computer competing directly with its former h'ware partners
* Microsoft will fail with both of these endeavors
Yes to all of the above (except possibly the branded PC which is speculation on speculation, I can see them blowing off mobile partners but not the entire PC industry). But that it is this branded phone which is the true impetus for building Microsoft Stores.
I missed the connection between phone and store. That's interesting.
This seems doomed to failure. MS has done good hardware -- their game accessories are good and the Xbox is a good console (reliability ignored). But their broad consumer gadgets seem to have never succeeded. WebTV and Zune come to mind.
And if we shake our heads over Pre's attempt at catching up on two years lost time, how is MS going to make up for 3+ years with Mobile 7? I guess if they want to own the broad, low-end segment of phone software, perhaps that doable? Though I've read rumors that Android will own that.
Well, if true, we'll see it emerge in the next year.