SIRIUS launches College Sports Radio (EXCLUSIVE)

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  1. Chris

    Chris Lead Actor

    Jul 4, 1997
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    SIRIUS Satellite Radio and CSTV: College Sports Television Launch 'Sirius College Sports Radio'

    Tuesday August 31, 8:30 AM EDT

    NEW YORK, Aug 31, 2004 -- SIRIUS, the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, and CSTV: College Sports Television, the leader in college sports coverage on-air and on-line, today announced the launch of SIRIUS College Sports Radio. SIRIUS will broadcast a comprehensive package of play-by-play sports programming representing top-ranked colleges from the greatest conferences around the country.

    As part of a wide-ranging advertising, marketing and promotional partnership between the companies, CSTV will provide college sports programming to SIRIUS and will create marketing and promotion programs that strengthen SIRIUS' position as the premier satellite radio sports broadcaster.

    SIRIUS will broadcast football, basketball and other events for, and become the Official Satellite Radio Partner of, the Alabama Crimson Tide, Auburn Tigers, Colorado Buffaloes, Florida Gators, Iowa State Cyclones, Kansas Jayhawks, Kentucky Wildcats, Louisiana State University Tigers, Michigan Wolverines, Nebraska Cornhuskers, Missouri Tigers, Notre Dame Fighting Irish, Ohio State Buckeyes, Oklahoma Sooners, Oklahoma State Cowboys, South Carolina Gamecocks, Syracuse Orange, Tennessee Volunteers, Texas Longhorns, Texas A&M Aggies, UCLA Bruins, USC Trojans and Vanderbilt Commodores.

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