I know a lot of people use the price match policy from various retailers. I also do from time to time, usually matching a Circuit City price, since the local CC is inconventient and it always seems to be a huge hassle to find the title I am looking for. So, today I dropped by Best Buy with a CC ad to pick up The Fountain, which is on sale for $6 this week. I found a copy and took it to CS, like I always do, and the girl said she had to confirm CC had it in stock. Then she called the local CC, pretending to be a customer. This has never happened before. I pointed out that the price match policy, which is posted on a huge sign about 20 ft away, doesn't say anything about that. I also pointed out that I come to BB because I don't like CC. She just kind of flippantly said this has been the policy as long as she has been there. The funny thing is, she didn't want to see the ad. The computer already knew what CC had it on sale for. Has anyone else encountered this? Also, how can it work in a metro area, where there might be 4 or 5 CCs in the area? Do they call every store? I just can't believe they go to this much trouble on a $6 DVD. If CC didn't have stock were they actually going to refuse the price match, knowing it will just piss of the customer? It is strange how some retailers seem to have contempt for their customers.