I just set up a Samsung SIR-T151 OTA-only receiver with my Sony KV-34XBR800 HDTV, and I am really thrilled with the results. Even though I am not a Golf fan (boring), I was glued to the set watching the HD broadcast of the Masters. It was incredible, and really did have a 3D look to it. Even more amazing is that I am using an indoor antenna and the only HD station I could not pick up from the Milwaukee area is Fox. I checked a local HD website and found out that Fox is putting out a very weak signal and few people (even with outdoor antennas) can pick it up. But I am getting off the subject somewhat. I was just wondering what output setting (720p or 1080i) I should use knowing that my TV does not output 720p, but instead converts 720p to 1080i ??? Most of the local HD stations are 1080i, but there is one that broadcasts in 720p. For this 720p station, would I get a better picture if I changed my HDTV Receiver output to 720p ??? I am also wondering why my Sony's zoom modes do not work when receiving 4:3 digital signals ??? My Sony doesn't allow me to switch to "Zoom" or "Wide Zoom", but holds "Full" mode instead. One last question... As more and more stations switch to HDTV broadcasts, what is going to happen to Cable and Satellite services ? I would think more and more people (especially those near large metro areas) would drop Cable and Satellite and save some $$$'s. I, for one, am tickled to death at the image quality I am getting for FREE !!! A dozen or so channels is plenty for me.