Love the movie and definitely will purchase it but wow, that is some awful cover art. Adam, I'm thinking they mean those people on the bottom to be reavers
but who knows. Yikes.
I'll just find some hi-res Australian poster art and make a cover out of that.
Every aspect of the marketing of this thing is now totally hosed. It's a good thing the film essentially sold itself to it's audience, because nobody else really helped.
The advertising for Serenity made my wife make fun of me for wanting to see it. Now that we've started watching Firefly, she can't wait to see the film. Way to go, Universal!