Jeffrey Gray
Second Unit
- Joined
- Aug 11, 2001
- Messages
- 488
The reason Scarface's box set costs so much:
Universal knows that they can't sell Scarface on DVD alone, because most DVD buyers will skip over it (due to preference for the 1983 version, or not knowing the '32 one even exists), and buy the 1983 version.
However, they also know that they don't have any reason to put it on the main set, since Scarface already has a huge built-in consumer base, and they don't need to package the original in to increase sales of the remake (as they did with Meet Joe Black and The Truth About Charlie, both of which didn't do well, leading Universal to try to artificially increase sales by forcing people to buy it when seeking the films that they were remade from).
So they have created a gift set with both films, to throw a bone to the '32 fans without having to lose money on a separate release. Unfortunately, they believe that the consumer base for the '32 film is too small to be able to sell a reasonably priced set; they believe that, in order to turn a profit from this set, the price must be jacked up very high, to compensate for the small amount of people that will buy it.
It's a stupid plan, but that's Universal for ya. They're not an awful studio...they're just somewhat incompetent.
If they just had the ability to make better decisions, they wouldn't have to take so much sh*t from the HTF members who feel that they need to have an "enemy" studio.
*sigh*
Universal knows that they can't sell Scarface on DVD alone, because most DVD buyers will skip over it (due to preference for the 1983 version, or not knowing the '32 one even exists), and buy the 1983 version.
However, they also know that they don't have any reason to put it on the main set, since Scarface already has a huge built-in consumer base, and they don't need to package the original in to increase sales of the remake (as they did with Meet Joe Black and The Truth About Charlie, both of which didn't do well, leading Universal to try to artificially increase sales by forcing people to buy it when seeking the films that they were remade from).
So they have created a gift set with both films, to throw a bone to the '32 fans without having to lose money on a separate release. Unfortunately, they believe that the consumer base for the '32 film is too small to be able to sell a reasonably priced set; they believe that, in order to turn a profit from this set, the price must be jacked up very high, to compensate for the small amount of people that will buy it.
It's a stupid plan, but that's Universal for ya. They're not an awful studio...they're just somewhat incompetent.
If they just had the ability to make better decisions, they wouldn't have to take so much sh*t from the HTF members who feel that they need to have an "enemy" studio.
*sigh*