Today at CC. They had them directly above the Sony Bravia2s and I have to say that I found them to be oversaturated red. Of course they may not have been calibrated which to me doesnt make sense in a showroom, but the Sonys looked much more natural looking. The Aquos were seemed a bit murkier in the blacks too but again, could have been the settings. Has anyone else had a chance to see this set?