A few weeks ago we upgraded our 32" JVC CRT TV to a Samsung HP-R4252 Plasma. It was our first forray into HDTV. We purchased the unit thru Circuit City. They said if we weren't satisfied with it for any reason we had 30 days to return it. I figured there was a catch and just blew it off. We picked it out of the showroom because it was the brightest and most colorful plasma of the lot. We got it home and found that not to be the case. After 3 weeks of trying new cables (HDMI and Component), using Avia to try and set it up and just eyeballing the picture we couldn't get any kind of real detail in the blacks and could not get rid of this weird looking "clay face" on both HD and SD. But it was the black levels that just ruined it for me. Any shadow was a black hole. If you tried to adjust it the black shadows got blocky and/or went gray. On static images with little to no black and lots of color this thing was beautiful. But I just couldn't get past the black level problem. So...last night we took it back to Circuit City and picked up a Sony KDF-E42A10 LCD. No catches, no strings attached...nothing. I was totally surprised. All they wanted was the TV, remote and manuals. The deal was done within minutes. Two thumbs up for this. Anyway...I played with the LCD TV last night and although it might not be as bright as the Plasma it looks much better and cleaner. The shadows have detail. There is no more clay face. And the SD channels actually look better than they did on the Samsung plasma. I can now actually watch TV and movies without trying stressing over what's wrong with the picture. This is my first Sony TV and am very happy with it. I'm not sure what the Samsung's problem was or why they would even produce a TV that horrible in the first place.