SAMSUNG Announces Pricing and Availability of 2010 Blu-ray Player Lineup 2010 Models Set New Standards for 3D Playback, Innovative Design and Energy Efficiency RIDGEFIELD PARK, N.J., March 9, 2010 – – Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced the U.S. availability and pricing of its ground breaking 2010 lineup of Blu-ray players, beginning at $179.99. As announced at CES, the BD-C6900, winner of the 2010 CES Best of Innovations Award, leads the lineup, featuring built-in 3D playback. For design and performance-conscience consumers, the BD-C7500 is the slimmest Blu-ray player to date, with a nature-inspired, contemporary form factor. Meanwhile, the BD-C6500 offers both performance and speed with faster disc load and boot up times, while the entry-level BD-C5500 features an eco-design. Samsung’s Blu-ray lineup will be on public display at the Samsung Experience, located at The Time Warner Center in New York City beginning March 9, 2010. Series/Model Estimated Selling Price Availability BD-C5500 $179.99 March 2010 BD-C6500 $249.99 March 2010 BD-C6900 $399.99 March 2010 BD-C7500 $349.99 1st half BD-C8000 $499.99 June 2010 “Our new Blu-ray players provide a superb entertainment experience with innovative style elements that complement many of our latest HDTVs,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. “This line up delivers on our commitment to a total solution for home entertainment, including 3D capability, and we’re excited about providing a wide range of options for everyone.” Premium HD Experience Packed into the Slimmest Form Factor: BD-C7500 The Samsung BD-C7500 offers a multimedia experience that goes well beyond traditional Blu-ray players. A CES 2010 Innovations Honoree in the Video Components product category, the BD-C7500 is Samsung’s slimmest Blu-ray player on the market at 1.1 inches. The super-slim, stylish device features an elegant nature-inspired wood design coated with jewel-like gloss. It is designed to be wall-mounted, or comes with a wedge stand and can be placed on a 40-degree angle or placed flat. It includes a motorized front panel, wireless dongle, 1GB of embedded memory, and two- channel analog out. The BD-C7500 features improved disc load and boot up times, while the 1080p playback reproduces movie images at 24 fps without need for up-conversion, resulting in a natural on-screen motion. Liberating Content with 3D Playback: BD-C6900 With the BD-C6900, entertainment enthusiasts can enjoy 3D content on their Blu-ray player, enhanced with multi-channel HD surround sound. Samsung provides consumers with a way to immerse themselves in the entertainment experience and watch their favorite 3D titles from the comfort of their homes. The player is compatible with Samsung’s new 3D HDTVs, liberating content for the TVs by adding a new dimension to home entertainment. True in its commitment to elegant design, Samsung delivers the BD-C6900 in a slim form factor and a transparent cover that allows the consumer to see the disk spin as it plays. It includes built-in Wi-Fi, 1GB embedded memory, 1 USB port, and 7.1 channel analogue out. Fast Performance, Quality Entertainment: BD-C6500 With fast 15-second disc loads boot-up times, the BD-C6500 is one of the quickest Blu-ray players in the market giving consumers more time to relax and enjoy their favorite movies in high-definition. Another CES 2010 Innovations Honoree, the player features enhanced Blu-ray disc playback using Samsung’s Adaptive Servo Technology (AST). All of this is packaged in a slim and sleek design and includes built-in Wi-Fi ability, 1GB embedded memory, 1 USB port, and 7.1 channel analogue out. Affordable, High Performing: BD-C5500 The BD-C5500 is designed for those who want a high-performing Blu-ray player with advanced multimedia features at an affordable value. It includes a turbo engine for fast booting and loading and is Wi-Fi ready (separate purchase of Samsung Wi-Fi USB dongle required) providing consumers with access to apps based content services so they can surf the content of their DLNA devices or the diverse entertainment options via Internet@TV. It also includes two USB ports and Full Screen, which allows you to expand HDTV images from 21:9 formats to 16:9 screen size at the touch of a remote button. Connected TV and Samsung Apps With a focus on connected entertainment, the BD-C6500 and models above include built-in Wi-Fi support. Consumers are also able to access Samsung’s upgraded Internet@TV feature for the first time on all Samsung Blu-ray players via their wireless/broadband connection, even if they do not have a Samsung HDTV. New for Internet@TV this year is Samsung Apps, providing consumers with an expanded, easy to navigate selection of content and applications from leading services like The Associated Press, Netflix, Pandora, Twitter, USA TODAY, and Vudu. Applications can be downloaded and viewed all while watching TV. More than 20 will launch by the end of March free of charge, with more to come. Greater Energy Efficiencies Consistent across all of the 2010 Blu-ray player models is a commitment to green technology. Each player has improved energy efficiency through technologies such as loader duty control, low voltage spindle motor, and analog video detect, which contribute to a reduced power consumption of 13W during disc playback, and just 0.1W in stand-by mode. The players are all compliant to EnergyStar® 2.0 guidelines. Samsung’s press releases, video content and product images are available at www.samsung.com/newsroom. *Apps vary by Model and Product. See product for specific availability. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.