Doug Brewster
Second Unit
- Joined
- Jul 22, 2002
- Messages
- 325
Jeff,
Take a deep breath.
I totally agree that people take the Internet for gospel and it is not. HOWEVER... I do think you're being a bit harsh about people not being able to think. I believe they want to assemble as much information as possible and the Internet provides that. Unfortunately, most of the information in forums is tainted by anger, or the bias of the writer (guilty as charged ).
You remind me of a guy I knew in the late 70's. He had a partnership in a really nice audio shop that I use to trade with. He'd been there for many years. When audio surged during this time, his business did well. Things were looking great. He was making money and building customers. All of a sudden there was "good quality" audio available in many of the chain stores. Their prices were way under what he could sell for. Within a short time, he was out of business. Shortly after that, the audio market dried up. It was early 80's and the chain stores disappeared or changed hands. Good quality audio was replaced by cheaper and more poorly made stuff that could play loud and had alot of bass thump. It was several years before it began to re-surge.
The guy I referred to went to work for Magnolia HiFi. He's been there every since. He's 63 years old. I go to see him (and shop) at least 4 times per year. I never buy anything without giving him a shot. I'll even pay more to buy from him because he takes care of me... BUT... I will buy a product elsewhere if he can't come close in cost or value, or he just doesn't carry that line. He doesn't seem to take it personally. His partner did take it personally and was really hurt by the "lack of loyalty" of customers. He was angry and bitter. I never saw him after the shop closed.
The point of this is obscure but here it is:
People will try to get the best deal they can get. In the long run, it may mean they lose quality, service, and value. As a salesman (or shop owner) it is up to you to make a case for all that you have to offer and what buying off the Internet, from Best Buy, or anywhere else will cost. Don't be angry or insulting, even if they are making (in your opinion and experience) a mistake. Encourage them to come back and try again next time. Be honest about your ability to compete for their dollar and why you have to get more. If they do buy from you, deliver what you promised. Give them the extra service, consideration and cooperation that only is found in a smaller shop. Most of all, don't be angry, insulting, and bitter. Why would I want to pay more for something as subject to problems as audio equipment, then have to deal with anger, insult, and bitterness when I try to return it?
This isn't directed at you specifically, but at all the local dealers who are discouraged by what they see in the market... But... It's always been tough and tumultuous. It's a scary business to be in. Don't take that out on the consumer, or the public in general.
Doug
Take a deep breath.
I totally agree that people take the Internet for gospel and it is not. HOWEVER... I do think you're being a bit harsh about people not being able to think. I believe they want to assemble as much information as possible and the Internet provides that. Unfortunately, most of the information in forums is tainted by anger, or the bias of the writer (guilty as charged ).
You remind me of a guy I knew in the late 70's. He had a partnership in a really nice audio shop that I use to trade with. He'd been there for many years. When audio surged during this time, his business did well. Things were looking great. He was making money and building customers. All of a sudden there was "good quality" audio available in many of the chain stores. Their prices were way under what he could sell for. Within a short time, he was out of business. Shortly after that, the audio market dried up. It was early 80's and the chain stores disappeared or changed hands. Good quality audio was replaced by cheaper and more poorly made stuff that could play loud and had alot of bass thump. It was several years before it began to re-surge.
The guy I referred to went to work for Magnolia HiFi. He's been there every since. He's 63 years old. I go to see him (and shop) at least 4 times per year. I never buy anything without giving him a shot. I'll even pay more to buy from him because he takes care of me... BUT... I will buy a product elsewhere if he can't come close in cost or value, or he just doesn't carry that line. He doesn't seem to take it personally. His partner did take it personally and was really hurt by the "lack of loyalty" of customers. He was angry and bitter. I never saw him after the shop closed.
The point of this is obscure but here it is:
People will try to get the best deal they can get. In the long run, it may mean they lose quality, service, and value. As a salesman (or shop owner) it is up to you to make a case for all that you have to offer and what buying off the Internet, from Best Buy, or anywhere else will cost. Don't be angry or insulting, even if they are making (in your opinion and experience) a mistake. Encourage them to come back and try again next time. Be honest about your ability to compete for their dollar and why you have to get more. If they do buy from you, deliver what you promised. Give them the extra service, consideration and cooperation that only is found in a smaller shop. Most of all, don't be angry, insulting, and bitter. Why would I want to pay more for something as subject to problems as audio equipment, then have to deal with anger, insult, and bitterness when I try to return it?
This isn't directed at you specifically, but at all the local dealers who are discouraged by what they see in the market... But... It's always been tough and tumultuous. It's a scary business to be in. Don't take that out on the consumer, or the public in general.
Doug