george kaplan
Senior HTF Member
- Joined
- Mar 14, 2001
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What they're comparing them to is whatever sales estimates were put in place when the dvds were greenlit. Now, who knows how those were derived, but the usual practice in most industries would seem to indicate mostly a combination of guesswork, and whatever numbers would be high enough to indicate an internal rate of return that gets those approved.
Those numbers are almost always optimistic overestimates, and a show that doesn't make them is 'disappointing'. But if show X had an estimate of 10,000 units, and show Y had an estimate of 3,000,000 units and show X sells 11,000 and show Y sells 2,700,000, show Y is going to be viewed as the one with disappointing sales.
Sales are not objectively disappointing or not, only in comparison with expectations. Whether the sales for Huckleberry were truly bad, or based on unrealistic expecatations is pure speculation, and unfortunately, pretty irrelevant.
Those numbers are almost always optimistic overestimates, and a show that doesn't make them is 'disappointing'. But if show X had an estimate of 10,000 units, and show Y had an estimate of 3,000,000 units and show X sells 11,000 and show Y sells 2,700,000, show Y is going to be viewed as the one with disappointing sales.
Sales are not objectively disappointing or not, only in comparison with expectations. Whether the sales for Huckleberry were truly bad, or based on unrealistic expecatations is pure speculation, and unfortunately, pretty irrelevant.