I know there's been all this talk about product placement in TV shows (due to people no longer watching commercials), but I was watching "The Loop" last night (for the first time) and came across something interesting. There was the scene where the girl (I don't know her name) was looking at herself in the mirror and says "I love this Old Navy skirt" and there's this "Cha-Ching" noise. Then, when they went to commercial, they showed an Old Navy ad. Was that a spoof on this new technique, or is this a reality of things to come????? If so, it TOTALLY threw me out of the episode. I didn't like it at all. All I kept thinking of is, If they're going to start this crap, they better get rid of commercials altogether because it's bad enough that we have commercial breaks, now we have to endure commercials in the programming as well (along with promos and stations bugs). WTF????