David Lambert
Senior HTF Member
- Joined
- Aug 3, 2001
- Messages
- 11,377
The funny thing about ST:TNG, if I recall correctly, is that there was no MSRP set by Paramount. Retailers could choose their price point. They all chose to set them high....and the retailers, not knowing what else to do with that, decided to look at the wholesale price they paid for TNG, find a comparable wholesale price they've paid (like that of the X-Files sets, for example), and base their discount scheme for TNG on the MSRP price of the other item they decided was comparable. For TVShowsOnDVD, we went with an "SRP" of $139.99 for these, basically because that's what the generally accepted logic seemed to point to. The alternative was to have left it blank, which would do our user base a disservice since they wouldn't then have a clue where to start budgeting!
In my personal opinion, this entire "let's not set an MSRP" plan was one of those things that sounded great in the planning stages, but the reality turned out quite different.