PIONEER FOCUSES ON CONNECTIVITY TO LIFESTYLE High-End Audio Meets Personal Technology at CEDIA Expo 2010 ATLANTA, CEDIA Booth # 1446 – (September 23, 2010) – Pioneer Electronics (USA) Inc. today showcases its full line of 2010 home theater products including new Blu-ray 3D players at the 2010 CEDIA Expo. As an architect of the home entertainment industry, Pioneer continues to hold its leadership position in merging new technologies with immersive home entertainment. CEDIA Expo attendees will be the first to experience the complete 2010 Pioneer and Elite product lines at the Pioneer Booth (#1446). The booth will highlight Pioneer’s seamless home theater integration of personal technology devices and feature new Blu-ray 3D players, iPhone certified A/V receivers, iPhone/iPod docks, DJ-inspired headphones, high-fidelity two-channel audio components and the high-end TAD and EX speaker lines. “Pioneer takes its time developing high-end audio products with our consumer’s passion for entertainment in mind,” said Russ Johnston, executive vice president of home entertainment and business solutions group at Pioneer Electronics (USA) Inc. “We understand how important it is for consumers to be able to seamlessly connect their personal technology devices to their home theater. While we are certainly not the least expensive, we are always pursuing our goal to be the best. Consumers should not have to sacrifice convenience for a quality audio experience.” CEDIA Announcements For the first time, Pioneer previews its line of Blu-ray 3D players for CEDIA Expo attendees. Pioneer’s first entry in the category includes one Pioneer and two Elite branded models with streaming content partners such as Netflix, YouTube and Pandora. Pricing and availability will be announced at a future date. A Personal Connection The 2010 line is designed with personal technology enthusiasts who are also audio connoisseurs in mind. Pioneer’s engineering efforts focus on ensuring the hub of entertainment centers such as A/V receivers and iPhone docks are developed with easy connectivity to mobile devices as a priority. A dedicated area of the booth will highlight Pioneer’s understanding of the need to seamlessly connect personal technology devices to a home environment. As a result, consumers can quickly and easily bring the music and video library stored on their iPhones into the living room for use by a home audience. Pioneer was the first to bring iPhone certification to the A/V receiver category and this year the entire line of Pioneer and Elite branded receivers ($329 - $2,200) are iPhone certified. Pioneer offers the best home theater experience for the connected user, offering on-screen display of album art and an included cable. Additionally, 2010 marked Pioneer’s entrance into the iPod/iPhone dock category. The line-up is designed for every type of music fan, from the casual listener to discerning audiophile. Pioneer’s line includes three distinctive series, Audition, Duo and HTD, each built for diverse entertainment lifestyles. About Pioneer Electronics It all began with a passion for music that Pioneer founder Nozomu Matsumoto hoped to share with the world. He started Pioneer in 1938 as a specialty speaker company, building products out of his garage. Today, Pioneer’s Home Entertainment and Business Solutions Group continues Matsumoto's enthusiasm, developing award-winning audio and video home theater products including A/V receivers, Blu-ray Disc® and DVD players, and speakers. Long-standing partnerships and collaborations with the creative community have provided Pioneer unique insight in its quest to capture the purity of a movie or musical artist’s original vision into its broad range of home entertainment products. The company’s brands include Pioneer® and Elite®. More details can be found at www.pioneerelectronics.com.