I just saw this 37 in. Philips LCD at BestBuy for $2799, and was extremely impressed with the picture (and the price, for a 37 in. lcd). They had it set up next to the 37 inch Sharp Aquos lcd, and the Philips had a noticeably better picture for $700 less. Great, natural looking color, good blacks, smooth motion and great stability. Just an all-around great picture. The Philips has a native resolution of 1366x768, and according to the spec. sheet at the Philips web site, this model has an 800:1 contrast ratio and an 8 ms. typical response time, the latter being perhaps one reason why the picture looked so smooth. Does anyone know anything about this set, or more specifically, have any experience with it?