Have you even heard of this company? Below is their press release... Ouya's $99 Android videogame console goes on sale on Tuesday, the latest attempt by a growing crop of niche hardware makers to chip away at a market dominated by Sony Corp, Microsoft Corp and Nintendo Co Ltd. Ouya hopes its cheaper cube-shaped console will prevail over the long-established gaming triumvirate's pricier hardware. The new device has more than 150 free-to-try games, media features such as Flixster and radio service TuneIn, and an open ecosystem built on Google's Android operating system. Founded by Julie Uhrman, a former executive at entertainment website IGN, the hackable, or customizable, device will go up this Christmas season against the $399 PlayStation 4 and $499 Xbox One. Both are packed with exclusive blockbuster titles from top developers, cloud gaming and other social features . Ouya is going after core console gamers, as well as the mass market of college students, young adults and families that plays mobile games and is price-conscious, Uhrman said. "Ouya is not an 'either-or' decision," Uhrman said. "It stands on its own and it's something that gamers are going to want in addition to whatever device plays the game that they've been playing for the last five years." Ouya and other hardware companies, big and small, are hoping to claw their way into a global video games market expected to touch $66 billion in software and hardware sales this year, up from $63 billion in 2012, according to research firm DFC Intelligence. Who's stepping up?