What famous, ubiquitously popular "stuff" have you deliberately opted out of... and why? For example, someone might say, "I have never watched an episode of SEINFELD, either when it was on or in reruns, because I hate that insular, self-referential style of comedy." Or someone might say, "I have never seen the revamped original STAR WARS films because I am loathe to endorse the revising of works of art ex post facto." These are just examples. It could be any kind of "stuff." "I have never removed carbs from my diet." "I refuse to read the New York Times." Et cetera.