Tell me about it. If there's any HD media delivery system I truly support and recommend to relatives and friends it's HD services via DBS in conjuction with a HD-DVR machine....it's far and away the best bag for your buck these days. And, for the studios those costs in furnishing content to networks can be anticipated and budgeted for and more importantly - controlled. There's a lot more to consider in manufacturing software. Just look at how long it took for the studios to release their A list of titles with SD DVD.... much more than just a few years and this was via a format that was/is hugely successful by any standard.