I completely agree with you! And this goes well beyond HDM and HT hardware. Right now the economy is on the verge and many people are nervous and are not spending money on things that they would buy otherwise. Like I mentioned I am in retail and I see less customers purchasing the more expensive refrigerators and appliances. They seem to be settling for the lower end models or putting off that purchase if they really do not have to buy it right now. So IMHO with the economy as bad as it is I feel that Blu-ray is a big sucsess taking that into consideration. So if the economy drastically improves Blu-ray sales could very well enjoy a huge increase.