"No Black Bars" sticker on new Sound of Music disc

Discussion in 'Archived Threads 2001-2004' started by Matt Birchall, Aug 22, 2002.

  1. Matt Birchall

    Matt Birchall Supporting Actor

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    Well, the subject says it all. Saw the new, single-disc pan & scan release of The Sound of Music yesterday, and, adorning the front of the packaging, is a sticker which reads "Formatted to Fit Your TV / No Black Bars".
    Couldn't help but roll my eyes as soon as I saw it.
    What do you guys think?
     
  2. Vlad D

    Vlad D Screenwriter

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    "Formatted to Fit Your TV / No Black Bars"
    That is really pathetic. [​IMG] [​IMG]
     
  3. MartEvans

    MartEvans Stunt Coordinator

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    that's unbelievable... good job I found the five star set used (in perfect condition) for $9.99 this evening [​IMG]
     
  4. Andrew_Sch

    Andrew_Sch Cinematographer

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    [​IMG] [​IMG] [​IMG]
     
  5. Glenn Overholt

    Glenn Overholt Producer

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    Write/email/call them and let them know that it doesn't fit your screen at all. You now have gray bars on the sides, and they look worse than the black ones.

    Glenn

    PS - Actually, in a way, its false advertising. I wonder if we could sue?
     
  6. Ed Faver

    Ed Faver Second Unit

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    This is just awful...why not just advertise the thing in a really truthful manner-'no black bars!! approximately 20% of the picture the director wanted you to see no longer available!!'
     
  7. Jeremy Little

    Jeremy Little Supporting Actor

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  8. Ted Todorov

    Ted Todorov Cinematographer

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    My 16:9 TV has black bars on the side when playing 4:3 material. Can I sue them for false claims and false advertising?

    Ted
     
  9. SvenS

    SvenS Second Unit

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    20%! Try 45% for 2.35:1 apsect ratio films!
     
  10. Brenton

    Brenton Screenwriter

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    [​IMG]
    ->speechless
     
  11. Dean Kousoulas

    Dean Kousoulas Second Unit

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    How about "No Black Bars: 50% LESS Picture"

    This is pathetic...when will Widescreen become accepted? WAKE UP PEOPLE!!!

    Dean
     
  12. LukeB

    LukeB Cinematographer

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    I don't have a problem with them offering Fullscreen versions (although I do wish fullscreen re-releases wouldn't be such a high priority), but when they advertise it as something better, that's just ridiculous.
     
  13. Rob Lutter

    Rob Lutter Producer

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  14. Marty Christion

    Marty Christion Stunt Coordinator

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    Sound of Music wasn't filmed in scope. It was 65/70mm, so the original aspect ratio is 2.21:1, not 2.35:1.
     
  15. Damin J Toell

    Damin J Toell Producer

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  16. Joe RZ

    Joe RZ Stunt Coordinator

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    On Disney's new Peter Pan which is 1.66:1 on the back it says family friendly widescreen. [​IMG]
     
  17. Dan Brecher

    Dan Brecher Producer

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  18. Jon Robertson

    Jon Robertson Screenwriter

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    Honestly, get over yourselves!

    As has been said before, it's an entirely aesthetical choice. Do I have any MAR titles in my collection? One or two full-frame titles, certainly (Piranha, for one, which I would not dream of being without), but I would not describe myself in any way, shape or form as a "casualty" of the "horrible new trend".

    Of course studios are going to put "No Black Bars" on the front because this is the information many consumers are looking for before they make the purchase. Do you honestly think they'd put "Cropped Picture" on the front? If you ran a DVD company and realised you had to cater to all markets, would you?? If you say 'yes', then you have an awful lot to learn about business.

    What amazes me is that you act like Fox have stabbed every film lover in the back, when all they're doing is getting sales as high as they can so they can continue producing magnificent discs like Say Anything, From Hell and Moulin Rouge for bargain prices.

    DVD has gone mainstream, and all I can see are benefits for the true film lover. Yes, it's unfortunate that a handful of titles are available in full-frame only, but DTS is now a standard audio option on many new releases, DVDs are coming out in consistently higher quality than ever before, elaborate special editions are being afforded to the most minor of films and we have more genuine masterpieces, movie classics and fondly-remembered catalogue titles for ridiculously low prices than ever before.

    Yes, there are some P&S-only releases out there. Yes, it would be great to have them in widescreen. By all means, write a letter or make a phonecall explaining why you haven't bought that product. But stop dwelling on the negative all the damn time! We've never, ever, had it so good!
     
  19. Bruce Hedtke

    Bruce Hedtke Cinematographer

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    Why don't they just put "Full-Screen is the only way to go" on there as well? Money always trumps integrity.

    Bruce
     
  20. David Lambert

    David Lambert Executive Producer

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    I just bet that someone at Fox thought that the wording of this sticker was just right so that pro-OAR guys like us wouldn't feel offended - we might even be pleased at the "formatted to fit your screen" part - and that it would appeal to the consumers who do in all honesty prefer FS, however misguided or ignorant we may think they are.

    Put yourself in Fox's position. You HAVE to come up with a POSITIVE statement to "market" these editions, you don't want to offend the HTF crowd (as if the existance of the FS version isn't offensive by its very nature to many of you), and you can't piss off the studio or the stockholders or the stores.

    What exactly WOULD you say on there? C'mon...there's not a lot of wiggle room. The very essence of marketing is to somehow put a positive spin on any decision made that affects the product. I bet that Fox feels pretty good about that sticker's message, regardless as to whether we agree with it.
     

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