New Car Advertising....

Discussion in 'Archived Threads 2001-2004' started by Kirk Gunn, Oct 17, 2001.

  1. Kirk Gunn

    Kirk Gunn Screenwriter

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    {Vent On}
    I'm browsing through the new car ads and notice a new, fully loaded VW Passatt for 17k !!!! Then I notice all their other models are "insanely" low. Then I read the fine print: "Price assumes cash or trade of 6000.00"
    Duh... Why don't they just say "Price assumes cash or trade of 23k" and advertise the car is "FREE" !!!!
    Does anyone else find this incredibly inscrupulous ? And they wonder why the auto sales industry is so scummy.
    "Dealer invoice does not represent final cost to dealer"....
    That's because you need to be a CPA to determine daily holdback/incentive plans that are applied by the manufacturers. What an industry !
    Thanks to the internet and sites such as Edmunds.Com. But does it really need to be this way ? I thought Saturn's "1 Price fits all" model would work it's way through the industry. Maybe not.
     
  2. James RD

    James RD Supporting Actor

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    Car companies are basically scum. Right after 9-11 GM bagan running ads for 0% interest with the slogan "Keep America Rolling". Like they were being generous and patriotic. My ass!
     
  3. Kevin P

    Kevin P Screenwriter

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    What I wonder is how much more affordable cars would be if they didn't spend jillions on advertisement. Do we really need to see 2-3 car ads every commercial break?? Cars are advertised more than any other consumer product, it seems.
    Not only that, I doubt many people's decisions to buy a particular car are based at ALL on TV commercials.
    KJP
     
  4. Jay H

    Jay H Producer

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    Hey Kirk, you're still venting!
    Makes you wonder how many people are going to pay them $6000 in cash to get a $23k car for $17k. What a bargain!!! [​IMG]
    It's like trying to sell fundraising candy to little kids...
    Here's some KitKats, 50cents each but for you, 2 for a $1. What a bargain!
    Jay
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  5. Ryan Wright

    Ryan Wright Screenwriter

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  6. Clinton McClure

    Clinton McClure Casual Enthusiast
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  7. MickeS

    MickeS Producer

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    Yes, that is a rather odd marketing ploy.
    As for other car ads, who gets this 0% financing? Seems like you have to have REALLY good credit to get it, so good I've never heard of anyone getting it.
    Another annoying thing about the car ads is the overuse of "extremely quick zoom in, turn camera, zoom out, white flash, switch scene" that every manufacturer seems to use.
    /Mike
     
  8. MikeF

    MikeF Stunt Coordinator

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  9. Mike Lenthol

    Mike Lenthol Second Unit

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  10. Scott Merryfield

    Scott Merryfield Executive Producer
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    If you have the advantage of using an employee discount when purchasing from GM or Ford, the price of the vehicle is fixed. You are still eligible for any financing or rebate offers available. In the Detroit area, it seems like almost everyone has some relative working for one of the auto companies. I read somewhere that over 80% of all sales in southeastern Michigan fall under some sort of employee discount plan. It's no wonder the used car market is so bad in this area.
    We purchased our last Mercury Villager under Ford's "X Plan", received a $1,000 cash rebate and 0.9% financing for three years. This was in August, 2000.
    Keep in mind that the financing comes from the finance arm of GM or Ford (they have their own finance divisions). However, the price of the vehicle is negotiated between you and the dealer -- not the auto company.
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    [Edited last by Scott Merryfield on October 17, 2001 at 09:39 PM]
     
  11. Jeff Kleist

    Jeff Kleist Executive Producer

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    I say ban all car advertising. Not only will the price go down, but we won't be annoyed by the constant repetative ads
    Oh, especially ban the "zoom zoom" commercial, my family more has to hold me down to save the TV from death
    Jeff Kleist
     
  12. Kirk Gunn

    Kirk Gunn Screenwriter

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    Scott - thanks for that tidbit (and I am still venting...)
    I have an old classmate who works for Ford... How much of a discount, and is it based on any "published price" ? i.e. - MSRP, Invoice, etc. Say a car lists for 20k, what would the X-Plan price be ? If you could then get 0.0% on top that would be a great deal.
    I may have to start hounding my old friend.....
     
  13. Scott Merryfield

    Scott Merryfield Executive Producer
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    Ford's different employee/retiree discount plans are based on a percentage over dealer cost. I do not remember what the percentage is for each plan, but the "X" Plan (anyone eligible) is a little less discount than the "A" (employee or immediate relative) or "Z" (retiree or immediate relative) plans. I think the "X" Plan was 4% higher cost than the "A" or "Z" plans, but don't hold me to that.
    In any case, unless you know someone at the dealership, the discount plan price will be better than anything you can negotiate. It's just a matter of knowing which plan you can qualify for. Also, you avoid going through all the crap involved in negotiating -- "I'll have to talk with my sales manager".
    I do not believe that GM offers a plan similar to Ford's "X" Plan -- where any friend or relative of an employee or retiree is eligible. All of GM's plans require that you be a close relation to a GM employee or retiree.
    [Edited last by Scott Merryfield on October 18, 2001 at 07:44 AM]
     
  14. Charles J P

    Charles J P Cinematographer

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    Yeah, my fave is "dealer invoice does not reflect actual dealer cost"
    Damn, I work for a public accounting firm... guess I'll have to get one of my colleagues to explain what in invoice is.
    "dealer invoice reflects absolutely nothing except a number we pull from our greedy asses so that that we can still f*#K you even when we offer deals like new cars for $300 over invoice"
    Speaking of which, has anyone here ever tried to show a dealer a printout from edmunds or a similar resource that shows what they call "fair market value" that takes dealer holdback into consideration? I wonder what they would say. I have never tried this.
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  15. Kirk Gunn

    Kirk Gunn Screenwriter

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    Thanks again, Scott !
    My favorite tag line was an add for a Honda Civic:
    "Price does not include tax, title, tags or required equipment".
    Required Equipment ? Perhaps a WINDSHIELD ? TIRES ? ENGINE ? What the f--- ?
    I'm sorry, but I would have a hard time even considering a purchase from a company with such blatant disregard for basic human intelligence.
     

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