Ooops, Patrick beat me to it.
"The play is referred to as the "hook and ladder" play, due to the common use of the phrase to describe a particular kind of fire truck and the two receiver routes most often utilized for the play being a buttonhook (straight turnaround catch) and a ladder (out and up sideline route)."
http://en.wikipedia.org/wiki/Hook_and_ladder_play
"The play is referred to as the "hook and ladder" play, due to the common use of the phrase to describe a particular kind of fire truck and the two receiver routes most often utilized for the play being a buttonhook (straight turnaround catch) and a ladder (out and up sideline route)."
http://en.wikipedia.org/wiki/Hook_and_ladder_play